{"id":4949,"date":"2023-08-24T11:00:41","date_gmt":"2023-08-24T16:00:41","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4949"},"modified":"2023-10-05T12:15:58","modified_gmt":"2023-10-05T17:15:58","slug":"forbes-pe","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2023\/08\/24\/forbes-pe\/","title":{"rendered":"Forbes.pe"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:1.32;\">Comportamiento responsable: un desaf\u00edo para el consumidor peruano en medio del estr\u00e9s h\u00eddrico<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><ul>\n<li>Seg\u00fan el \u00faltimo estudio de Kantar IBOPE Media, el 76% de los peruanos est\u00e1 haciendo un esfuerzo para disminuir el uso de agua en su hogar.<\/li>\n<li>Adem\u00e1s, el 39% considera que solo vale la pena hacer cosas favorables al medioambiente si permiten ahorrar dinero.<\/li>\n<\/ul>\n<p>El Per\u00fa es conocido por ser el pa\u00eds con la mayor disponibilidad de agua per c\u00e1pita en Latinoam\u00e9rica. A pesar de poseer esta ventaja, se enfrenta a desaf\u00edos continuos en la gesti\u00f3n h\u00edbrida y en el acceso equitativo a este recurso. M\u00e1s de 3,6 millones de peruanos carecen de agua potable y solo el 64% de la poblaci\u00f3n cuenta con una red p\u00fablica en su vivienda, seg\u00fan el Instituto Nacional de Estad\u00edstica e Inform\u00e1tica (INEI). En esa l\u00ednea, este panorama se complicar\u00eda ya que el cambio clim\u00e1tico puede impactar en la actual disposici\u00f3n de agua potable.<\/p>\n<p>En el marco de la Semana Mundial del Agua, que se celebra del 20 al 24 de agosto, es importante no solo analizar las pol\u00edticas para abordar este problema social, sino tambi\u00e9n el comportamiento del peruano y su consumo responsable con el medioambiente. Seg\u00fan el \u00faltimo estudio realizado a nivel nacional por Kantar IBOPE Media, el 35% de los peruanos a\u00fan considera que los efectos del cambio clim\u00e1tico est\u00e1n distantes; sin embargo, un 74% estar\u00eda dispuesto a cambiar su estilo de vida en beneficio del entorno. Adem\u00e1s, el informe revela que el mayor \u00edndice de los que visualizan como lejano este panorama se encuentran entre los 25 y 34 a\u00f1os (m\u00e1s del 42%) y los adultos mayores a los 65 a\u00f1os (41%).<\/p>\n<p>\u201cEs esencial comprender c\u00f3mo el comportamiento del consumidor <strong>peruano<\/strong> se relaciona con la sostenibilidad. Un hallazgo relevante que aporta Kantar IBOPE Media es que el 39% considera que solo vale la pena adoptar pr\u00e1cticas favorables al ambiente si se traducen en ahorro financiero. En un contexto de inflaci\u00f3n sostenida, altas tasas y acceso al cr\u00e9dito m\u00e1s limitado, la preferencia del consumidor por optar por un producto m\u00e1s \u201ceco friendly\u201d se ve amenazada ante la necesidad de privilegiar precio, rendimiento y volumen a la hora de adquirirlo\u201d, sostiene Willard Manrique, CEO del Grupo Crosland y especialista en Direcci\u00f3n Comercial del PAD.<\/p>\n<p>En el mundo, la conciencia del cambio clim\u00e1tico y la responsabilidad ambiental est\u00e1n en constante crecimiento. Aunque la situaci\u00f3n econ\u00f3mica no cambiar\u00e1 en el corto plazo y condicionar\u00e1 el consumo; los peruanos tambi\u00e9n comienzan a manifestar cierta mentalidad de cambio. El TGI tambi\u00e9n se\u00f1ala que un 84% considera que el reciclaje es responsabilidad de todos, reflejando una creciente preocupaci\u00f3n por la adecuada gesti\u00f3n de los residuos.<\/p>\n<p>De acuerdo con el estudio, el 76% de los peruanos est\u00e1 adoptando medidas para reducir el consumo de agua en sus hogares. Este comportamiento responsable es visible en Lima y Callao (75%) y, de forma m\u00e1s destacada, en el norte y sur del pa\u00eds (81%), que afrontan constantes embates climatol\u00f3gicos, como temporadas de lluvias y sequ\u00edas. Es interesante observar que en el grupo entre 35 a 54 a\u00f1os, el 81% de las personas est\u00e1n adoptando estas buenas pr\u00e1cticas.<\/p>\n<p>Por su parte, Ana Laura Barro Guevara, CEO de Kantar IBOPE Media para los mercados de Per\u00fa y Centroam\u00e9rica, afirma que otra preocupaci\u00f3n de los peruanos es la contaminaci\u00f3n. \u201cEl 81% de los encuestados est\u00e1 preocupado por la poluci\u00f3n, contaminaci\u00f3n y congesti\u00f3n causada por los autom\u00f3viles. Adem\u00e1s, el 85% indica que reciclar es el deber ser de toda persona y el 73% de las personas considera que las empresas deben ayudar a los consumidores a ser m\u00e1s responsables con el ambiente. Ello representa un llamado para que las marcas y compa\u00f1\u00edas trabajen en el desarrollo de una oferta de productos y servicios con alternativas m\u00e1s sostenibles y amigables con el medioambiente\u201d, coment\u00f3.<\/p>\n<p>\u201cEl futuro de nuestro planeta es una preocupaci\u00f3n vigente para muchas empresas, que ya est\u00e1n prestando especial atenci\u00f3n a las \u00e1reas en las que se pueden generar ingresos centrados en la sostenibilidad. El 68% de los peruanos estar\u00eda dispuesto a pagar m\u00e1s para conseguir un producto que sea saludable para el medioambiente. As\u00ed como el consumidor est\u00e1 dispuesto a hacerlo, tambi\u00e9n es responsabilidad de quienes dirigimos empresas optar, cuando est\u00e1 disponible, implementar acciones que sean coherentes y sustentables. Eso incluso puede afectar la rentabilidad, por lo que sacrificar parte de ella exige compromiso. Vale la pena esforzarnos en ampliar la oferta con alternativas sostenibles e incentivar a que el cliente tome decisiones m\u00e1s responsables\u201d, precis\u00f3 Willard Manrique, CEO del Grupo Crosland.<\/p>\n<p><strong>Acerca de Kantar IBOPE Media<\/strong><\/p>\n<p>Kantar IBOPE Media forma parte de Kantar, l\u00edder mundial en datos, informaci\u00f3n y consultor\u00eda. La compa\u00f1\u00eda impulsa el crecimiento del sector ofreciendo la informaci\u00f3n m\u00e1s completa y precisa sobre el consumo, el rendimiento y la inversi\u00f3n en medios de comunicaci\u00f3n; y proporciona a sus clientes de Am\u00e9rica Latina datos para una mejor toma de decisiones. Kantar IBOPE Media tiene aproximadamente 3500 empleados y opera en 12 pa\u00edses de Am\u00e9rica Latina.<\/p>\n<p><strong>Acerca de Kantar<\/strong><\/p>\n<p>Kantar es el l\u00edder mundial en datos y an\u00e1lisis de marketing. La empresa tiene un conocimiento \u00fanico, completo y preciso de c\u00f3mo piensa, siente y act\u00faa la gente, con un enfoque nacional e internacional en m\u00e1s de 90 mercados. Combina su profundo conocimiento de las personas, las capacidades de datos y los an\u00e1lisis de mercado; y su innovadora tecnolog\u00eda, para ayudar a sus clientes a entender a las personas e inspirar el crecimiento.<\/p>\n<p>Acceda a <a href=\"http:\/\/www.kantaribopemedia.com\/\">www.kantaribopemedia.com<\/a>\u00a0 para obtener m\u00e1s informaci\u00f3n.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:33px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#003591;--button_gradient_bottom_color:#003591;--button_gradient_top_color_hover:rgba(24,27,32,0.92);--button_gradient_bottom_color_hover:rgba(24,27,32,0.92);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2023\/10\/4.agosto.FORBES-Cambio-clima\u0301tico_-el-74-de-peruanos-estari\u0301a-dispuesto-a-cambiar-su-e_-forbes.pe_completo-scaled.webp\"><span class=\"fusion-button-text\">revisa la nota completa<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[190],"class_list":["post-4949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas","tag-p-oct2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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