{"id":4937,"date":"2023-07-10T10:41:29","date_gmt":"2023-07-10T15:41:29","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4937"},"modified":"2023-10-04T12:46:59","modified_gmt":"2023-10-04T17:46:59","slug":"gestion-pe-3","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2023\/07\/10\/gestion-pe-3\/","title":{"rendered":"Gestion.pe"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:1.32;\">\u00bfA qu\u00e9 se enfrentan los supermercados?<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><ul>\n<li><em>Amazon y JD.<\/em><em>com buscan posicionarse en el sector minorista de alimentos en Estados Unidos y China, respectivamente.<\/em><\/li>\n<\/ul>\n<p>Seg\u00fan reporta el \u2018<a href=\"https:\/\/wearesocial.com\/wp-content\/uploads\/2023\/03\/Digital-2023-Global-Overview-Report.pdf\">Digital 2023: Global overview report<\/a>\u2019, elaborado por We Are Social y Meltwater, 4.11 mil millones de personas adquirieron bienes de consumo por Internet durante el 2022. Tan solo en enero de este a\u00f1o, el 57.6% de consumidores a nivel mundial compraron un producto o servicio online; y, el 28.3% lo hicieron en la categor\u00eda de comestibles. El continuo aumento en la compra de alimentos por canales digitales vendr\u00eda generando un gran impacto en las cadenas de supermercados, que afrontar\u00edan una crisis financiera debido a una guerra de precios y a la inclusi\u00f3n de nuevas tecnolog\u00edas.<\/p>\n<p>\u201cEn Europa, las ventas de productos comestibles se est\u00e1 realizando sin la necesidad de que el cliente entre en una tienda. Los canales tradicionales est\u00e1n enfrentando serias dificultades financieras, ya que tienen altos costos operativos (personal, mantenimiento del edificio, energ\u00eda, entre otros) y afrontan una guerra de precios con el canal digital, por lo que tienen que hacer promociones para atraer y retener clientes\u201d, se\u00f1ala Willard Manrique, especialista en gesti\u00f3n comercial y profesor del PAD Escuela de Direcci\u00f3n.<\/p>\n<p>Invertir en la modernizaci\u00f3n de los negocios mediante plataformas de comercio electr\u00f3nico se vuelve la alternativa m\u00e1s viable en un contexto como este, donde el mayor competidor se encuentra en los gigantes en l\u00ednea. En el Per\u00fa, esto ya viene sucediendo. De acuerdo con la C\u00e1mara de Comercio de Lima (CCL), 4 de cada 10 peruanos ya realizan compras online.<\/p>\n<p><strong>Multinacionales de log\u00edstica desplazar\u00edan a los supermercados<\/strong><\/p>\n<p>Amazon y JD.com buscan posicionarse en el sector minorista de alimentos en Estados Unidos y China, respectivamente. Al permitir realizar compras por Internet de un modo r\u00e1pido y seguro, gran parte de los usuarios de estos pa\u00edses han optado por adquirir comestibles en estas plataformas.<\/p>\n<p>\u201cLa innovaci\u00f3n tecnol\u00f3gica, a\u00fan incipiente y no generalizada, comienza a cambiar al comercio minorista. Con la compra de la cadena de supermercados Whole Foods Markets, Amazon comenz\u00f3 a bajar los precios de productos como la palta, el pl\u00e1tano y el pollo; y, los consumidores solo pod\u00edan acceder a estos descuentos si eran miembros de Amazon Prime, consiguiendo nuevos suscriptores. Adem\u00e1s, cre\u00f3 su propia cadena de supermercados: Amazon Fresh, en la cual se han incorporado carritos inteligentes llamados Amazon Dash Carts, los cuales cuentan con funciones de Alexa para ayudar a gestionar las compras. Tambi\u00e9n registran su trayectoria en la tienda\u201d, indica Willard Manrique.<\/p>\n<p>As\u00ed, Amazon puede obtener informaci\u00f3n de sus consumidores para predecir tendencias y h\u00e1bitos de compra, haciendo m\u00e1s eficiente su servicio.\u00a0\u00a0En China, en los supermercados de JD.com los clientes pueden escanear los productos y a\u00f1adirlos a la compra. Adem\u00e1s, la compa\u00f1\u00eda ha estudiado los h\u00e1bitos de consumo y horarios de recogida en la tienda, lo que les ha permitido idear un m\u00e9todo de entrega que consiste en un veh\u00edculo aut\u00f3nomo, equipado con sensores. Esto ha logrado reducir el n\u00famero de repartidores y elevar la cantidad de pedidos.<\/p>\n<p>Los comercios electr\u00f3nicos se integran cada vez m\u00e1s al mundo f\u00edsico por sus fortalezas log\u00edsticas. \u201cAunque la transformaci\u00f3n tecnol\u00f3gica viene atravesando todas l\u00e1s \u00e1reas de servicios; est\u00e1n generando m\u00e1s aportes y enriqueciendo la eficiencia en los procesos log\u00edsticos y operativos. La inversi\u00f3n tecnol\u00f3gica en distintos procesos tales como la distribuci\u00f3n, la gesti\u00f3n de inventarios, el despacho y entregas multiplican valor en la gesti\u00f3n de este tipo de negocios; aportando m\u00e1s inteligencia log\u00edstica al sector. Estas capacidades operativas se convertir\u00e1n en una ventaja competitiva en la industria de venta de alimentos. Los formatos tradicionales enfrentan la disyuntiva de desarrollar estas competencias log\u00edsticas, que requieren gran inversi\u00f3n\u201d, sostiene el especialista.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:33px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#003591;--button_gradient_bottom_color:#003591;--button_gradient_top_color_hover:rgba(24,27,32,0.92);--button_gradient_bottom_color_hover:rgba(24,27,32,0.92);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2023\/10\/2.JULIO1_.-Publicio\u0301n-10-supermercados-I-e-commerce-I-Multinacionales-de-Logi\u0301stica-desplazari\u0301a_-gestion_completo.webp\"><span class=\"fusion-button-text\">revisa la nota completa<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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