{"id":4932,"date":"2023-06-16T10:10:16","date_gmt":"2023-06-16T15:10:16","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4932"},"modified":"2023-10-05T12:22:30","modified_gmt":"2023-10-05T17:22:30","slug":"expreso","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2023\/06\/16\/expreso\/","title":{"rendered":"Expreso"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:1.32;\">IA y nuevas herramientas de Gesti\u00f3n Comercial<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p>Cada vez son m\u00e1s las compa\u00f1\u00edas que utilizan la inteligencia artificial para procesar datos, predecir tendencias, detectar errores y muchas otras labores de automatizaci\u00f3n. De hecho, de acuerdo con <a href=\"https:\/\/elcomercio.pe\/economia\/dia-1\/el-28-de-empresas-usan-inteligencia-artificial-segun-ibm-noticia\/?ref=ecr\">IBM<\/a>, en el 2022, el 28% de empresas a nivel mundial adquirieron programas de IA en sus distintos procesos; y, el 40% de negocios en Per\u00fa hab\u00eda considerado la implementaci\u00f3n de este tipo de herramientas.<\/p>\n<p>A nivel comercial, la IA ya tiene aplicaci\u00f3n en el marketing digital, para analizar la informaci\u00f3n de los clientes \u2014desde sus perfiles en redes sociales, hasta sus preferencias de consumo\u2014 y facilitar la creaci\u00f3n de contenido en funci\u00f3n a sus interacciones, mejorando la experiencia del usuario.<\/p>\n<p>Grandes marcas como Adidas, Nike, H&amp;M y Sephora vienen utilizando la IA para personalizar la experiencia de compra online y ofrecer recomendaciones. H&amp;M incluso la usa para identificar las tendencias de moda m\u00e1s populares y poder ajustar su producci\u00f3n. As\u00ed, son muchos los casos de \u00e9xito de compa\u00f1\u00edas que han mejorado su eficiencia en el mundo digital, desde la segmentaci\u00f3n de clientes, optimizaci\u00f3n de anuncios y medici\u00f3n del ROI.<\/p>\n<p>Pero, esta tecnolog\u00eda no es exclusiva de las enormes industrias. Es posible adaptarla a negocios de todos los tama\u00f1os, aumentando as\u00ed la rentabilidad de estos. Entre las herramientas de IA que han cobrado mayor relevancia para el marketing digital, podemos encontrar:<\/p>\n<ul>\n<li>UseDouble: Indaga en la informaci\u00f3n de la lista de contactos o leads que tenemos. As\u00ed, es capaz de cruzar data de redes sociales y encontrar detalles relevantes. Con ello, la empresa puede llegar a segmentar mejor a su p\u00fablico por g\u00e9nero, edades, sector en el que trabaja, etc.<\/li>\n<li>Jason: Te ayuda a conectar con tus clientes ideales o buyer personas. La herramienta se encarga de buscar perfiles similares en LinkedIn, contactarlos y responderles en caso est\u00e9n interesados.<\/li>\n<li>TypeFace: Permite crear cualquier tipo de contenido para canales digitales, desde post hasta art\u00edculos, incluyendo el dise\u00f1o de la imagen personalizada y la redacci\u00f3n de copies.<\/li>\n<li>Tungan: Esta herramienta genera campa\u00f1as enteras de e-mail marketing con tan solo indicar un tema o, en el caso de contar con una web, copiar el URL.<\/li>\n<li>Relevance AI: Es un servicio de IA que se encarga de procesar y resumir datos de todo tipo (bases de datos, hojas de c\u00e1lculo, analytics, etc.). As\u00ed, detecta anomal\u00edas y tendencias.<\/li>\n<li>DeepReview: Es un modelo de IA que consulta por a los clientes por la experiencia de compra y genera autom\u00e1ticamente un informe de los patrones detectados.<\/li>\n<li>AdCreative: Basta con describir el producto o servicio que se brinda para que a este software cree anuncios (im\u00e1genes, videos y copies) en redes sociales.<\/li>\n<li>PageGenir: Se encarga de crear landing pages con tan solo descripci\u00f3n de productos y fotos.<\/li>\n<li>Movio: Convierte art\u00edculos en videos, a\u00f1adiendo voz, un avatar virtual e, inclusive, m\u00fasica de fondo.<\/li>\n<\/ul>\n<p>No caben dudas de que la inteligencia artificial est\u00e1 innovando la manera en que se desarrolla el marketing digital, automatizando tareas que van desde el env\u00edo de correos electr\u00f3nicos hasta el contacto con consumidores potenciales para convertirlos en clientes reales de la marca.<\/p>\n<p>Lejos est\u00e1n los d\u00edas en que no se pod\u00eda contar con la asistencia de la tecnolog\u00eda para crear contenidos, dise\u00f1ar im\u00e1genes o realizar videos. Todo ello analizando la m\u00e9trica. Esto ha facilitado a las empresas el mantenerse activas en sus canales digitales, propiciando mayor interacci\u00f3n y cercan\u00eda con sus clientes. Definitivamente, un paso m\u00e1s para la mejora de la experiencia del usuario, permitiendo ahorrar tiempo y recursos a las organizaciones, as\u00ed como maximizar su eficiencia en l\u00ednea.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:33px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#003591;--button_gradient_bottom_color:#003591;--button_gradient_top_color_hover:rgba(24,27,32,0.92);--button_gradient_bottom_color_hover:rgba(24,27,32,0.92);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2023\/10\/1.JUNIO_.Expreso_IA-y-nuevas-herramientas-de-Gestio\u0301n-Comercial_completo-scaled.webp\"><span class=\"fusion-button-text\">revisa la nota completa<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[190],"class_list":["post-4932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas","tag-p-oct2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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