{"id":4820,"date":"2023-09-08T16:19:32","date_gmt":"2023-09-08T21:19:32","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4820"},"modified":"2023-10-05T10:27:20","modified_gmt":"2023-10-05T15:27:20","slug":"estrategia-suiza-ante-la-avalancha-del-smart-watch","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2023\/09\/08\/estrategia-suiza-ante-la-avalancha-del-smart-watch\/","title":{"rendered":"Estrategia suiza ante la avalancha del smart watch"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Las marcas de relojes de lujo tuvieron un desempe\u00f1o de ventas excepcional en 2022. Las exportaciones de relojes suizos alcanzaron un m\u00e1ximo hist\u00f3rico de 21.630 millones de euros. Pese a ello, la amenaza del reloj inteligente para la lujosa relojer\u00eda mec\u00e1nica y la de cuarzo, considerada gama media, est\u00e1 latente. En el pasado a\u00f1o, los relojes inteligentes han experimentado un crecimiento de ventas a un ritmo que casi alcanza el 30%.<\/p>\n<p>Las marcas de lujo como Rolex, Cartier, Patek Philippe y otras tradicionales europeas lideran los rankings de montos de ventas de los relojes tradicionales. Sin embargo, la industria cambia en el segmento de relojes inteligentes. El \u00faltimo informe publicado por Counterpoint Research report\u00f3 que Apple ejerce una hegemon\u00eda en el sector de los relojes inteligentes, con ventas que representan el 50,6% del total de relojes inteligentes premium a nivel mundial. Samsung, con un 22,3%, se encuentra por encima de Amazfit, Huawei, entre otros. \u00bfRepresenta esto una amenaza?<\/p>\n<p>La estrategia de los relojes suizos y de lujo parece ser tan inteligente como la de los smartwatches. Los expertos delinean una distinci\u00f3n crucial entre los consumidores de relojes inteligentes y los amantes de los cl\u00e1sicos. Los primeros buscan funcionalidades digitales y servicios espec\u00edficos, mientras que los segundos valoran la artesan\u00eda, el dise\u00f1o y el rendimiento t\u00e9cnico.<\/p>\n<p>Resulta imperativo destacar las decisiones estrat\u00e9gicas que trazan la senda de las empresas. Apple, por ejemplo, no siendo el precursor en relojes inteligentes, ha demostrado un enfoque calculado en la introducci\u00f3n del Apple Watch, reflejando su aguda evaluaci\u00f3n de oportunidades y adaptaci\u00f3n a las necesidades del mercado. Esta estrategia, respaldada por un meticuloso an\u00e1lisis de demanda y viabilidad, ha solidificado el dominio de Apple en este vertiginoso campo tecnol\u00f3gico.<\/p>\n<p>Ampliando el panorama, la producci\u00f3n y manufactura han adquirido un rol protag\u00f3nico en el tejido empresarial global. La externalizaci\u00f3n de la producci\u00f3n hacia pa\u00edses como China responde a las complejidades log\u00edsticas y econ\u00f3micas de la era contempor\u00e1nea. Sin embargo, es esencial reconocer que esta elecci\u00f3n no est\u00e1 exenta de indicaciones, desde aspectos financieros hasta las consideraciones pol\u00edticas.<\/p>\n<p>En este contexto, la industria relojera suiza brilla como un ejemplo notable de adaptaci\u00f3n. Su enfoque en la creaci\u00f3n de relojes de lujo como s\u00edmbolos de estatus y exclusividad ha demostrado ser una estrategia s\u00f3lida. A trav\u00e9s de esta perspectiva, la industria suiza ha mantenido su posici\u00f3n en el mercado, demostrando que la apreciaci\u00f3n por la artesan\u00eda y la exclusividad trasciende los vaivenes tecnol\u00f3gicos.<\/p>\n<p>Las empresas suizas comenzaron a fabricar relojes que pocas personas pueden pagar como s\u00edmbolo de estatus y poder adquisitivo elevado. Un ejemplo claro de ello lo vemos en el Apple Watch Ultra, el reloj m\u00e1s caro de Apple que tiene un precio de 1.000 euros, mientras que el reloj medio de la industria suiza tiene un precio de 100.000 euros, con unos m\u00e1rgenes de beneficio incre\u00edbles.<\/p>\n<p>Los suizos se han beneficiado de la demanda y el nuevo inter\u00e9s de los relojes mec\u00e1nicos en contraposici\u00f3n a los relojes inteligentes actuales, y revelan una narrativa cautivadora. La fusi\u00f3n distintiva de tradici\u00f3n y tecnolog\u00eda traza un sendero prometedor hacia el futuro, donde la industria relojera suiza contin\u00faa siendo de excelencia en un mundo en constante transformaci\u00f3n y con m\u00e1s conocimiento de su comprador, que busca distinguirse.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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