{"id":4778,"date":"2023-01-23T17:44:37","date_gmt":"2023-01-23T22:44:37","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4778"},"modified":"2023-10-05T12:16:35","modified_gmt":"2023-10-05T17:16:35","slug":"el-impacto-demografico-global-en-el-consumo-peru-21","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2023\/01\/23\/el-impacto-demografico-global-en-el-consumo-peru-21\/","title":{"rendered":"Per\u00fa 21"},"content":{"rendered":"
<\/div><\/div>

El impacto demogr\u00e1fico global en el consumo<\/h3><\/div>
<\/div>

Es importante entender que no solo la pandemia y la situaci\u00f3n econ\u00f3mica vienen generando cambios en el consumo global. Debemos observar c\u00f3mo las tendencias demogr\u00e1ficas impactar\u00e1n en los mercados que atendemos para ajustar nuestra propuesta de valor, en el largo plazo. Dentro de las muchas, podemos enfocarnos en la mayor esperanza de vida y un incremento de la participaci\u00f3n femenina en el consumo.\u00a0<\/span>\u00a0<\/span><\/p>\n

La poblaci\u00f3n mundial est\u00e1 creciendo a su<\/span>\u202f<\/span><\/b>ritmo anual m\u00e1s lento desde 1950<\/span>,<\/span><\/b> por debajo del 1% en 2020. La tasa de natalidad se reduce no s\u00f3lo en Europa y EE.UU. desde hace algunos a\u00f1os, sino que tambi\u00e9n en Latinoam\u00e9rica. <\/span>En el Per\u00fa ha disminuido de forma consecutiva desde el 2012, seg\u00fan RENIEC.<\/span>\u00a0<\/span><\/p>\n

Aunque su impacto sea a largo plazo, existir\u00e1n m\u00e1s consumidores mayores de 60 a\u00f1os y menos compradores j\u00f3venes. Como lo analiza Mauro Guill\u00e9n, Decano de la Escuela de Administraci\u00f3n de Empresas de la Universidad de Cambridge, al 2030, los adultos mayores de 60 a\u00f1os ser\u00e1n el segmento de mercado m\u00e1s importante, en la mayor\u00eda de pa\u00edses. Precisa que ser\u00e1 un p\u00fablico con tal poder adquisitivo que podr\u00eda alcanzar el 25% del consumo total. Se estima que la proporci\u00f3n de la poblaci\u00f3n mundial de\u202f65 a\u00f1os y m\u00e1s aumentar\u00e1 del 10% (2022) al 16%, en 2050.\u202f<\/span>\u00a0<\/span><\/p>\n

Tanto la tasa de la natalidad y la de esperanza de vida cambiar\u00e1n el mercado del trabajo y el educativo. A los 40 a\u00f1os, las personas se dar\u00e1n cuenta que lo que aprendieron en su tiempo ya no les ser\u00e1 \u00fatil en el mercado laboral, lo cual cambiar\u00eda -por ejemplo- la oferta educativa.<\/span>\u00a0<\/span><\/p>\n

Actualmente, seg\u00fan la Organizaci\u00f3n Mundial de la Salud\u00a0 la esperanza de vida media mundial se sit\u00faa en 69,8 a\u00f1os para los hombres y 74,2 para las mujeres. Este \u00faltimo dato aporta la relevancia del segmento femenino para el consumo.\u00a0<\/span>\u00a0<\/span><\/p>\n

Como analiza Guill\u00e9n, las mujeres tienen un comportamiento de consumo diferente en las distintas fases de su vida. Tienden a invertir en servicios esenciales de mayor valor como la educaci\u00f3n, atenci\u00f3n m\u00e9dica y seguros, entre otros. Adem\u00e1s, sus gastos consideran a otros miembros de la familia: hijos, padres y nietos.\u00a0 Su comportamiento de ahorro, a diferencia del masculino, se da al inicio de las etapas de la vida, con la finalidad de afrontar los gastos en el futuro.\u00a0<\/span>\u00a0<\/span><\/p>\n

Desde la gesti\u00f3n empresarial nos corresponde identificar qu\u00e9 tendencias impactar\u00e1n a nuestras industrias para anticiparnos y aprovechar las oportunidades que nos brinden.<\/span><\/p>\n<\/div>

<\/div>
revisa la nota completa<\/span><\/i><\/a><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[190],"class_list":["post-4778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas","tag-p-oct2023"],"yoast_head":"\nPer\u00fa 21 - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2023\/01\/23\/el-impacto-demografico-global-en-el-consumo-peru-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per\u00fa 21 - 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