{"id":4733,"date":"2023-01-23T11:25:53","date_gmt":"2023-01-23T16:25:53","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4733"},"modified":"2023-01-23T16:44:14","modified_gmt":"2023-01-23T21:44:14","slug":"como-entender-los-cambios-en-el-consumo","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2023\/01\/23\/como-entender-los-cambios-en-el-consumo\/","title":{"rendered":"\u00bfC\u00f3mo entender los cambios en el consumo?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><span data-contrast=\"none\">La inflaci\u00f3n tiene un impacto directo en el consumo, como lo hemos venido experimentando en los \u00faltimos a\u00f1os. En la medida que ella se estabiliz\u00f3 y se reportaron ligeros incrementos en el empleo, la percepci\u00f3n de deteriodo de la situaci\u00f3n econ\u00f3mica de los consumidores se redujo. En el pasado octubre, el \u00cdndice de Confianza del Consumidor para Lima Metropolitana (APOYO Consultor\u00eda e IPSOS) report\u00f3 un incremento de 7 puntos que,\u00a0 pese a la tendencia pesimista, avisoraba una recuperaci\u00f3n respecto a septiembre.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A nivel mundial, de lo que s\u00ed tenemos certeza es que este panorama econ\u00f3mico complejo se mantendr\u00e1 en el 2023. JP Morgan pronostic\u00f3 que se espera una recesi\u00f3n menos pronunciada, ya que apuntan a que se produzca una estabilizaci\u00f3n de los mercados. El escenario alentador pasa por una proyecci\u00f3n sobre las tasas de los bancos centrales que consideran que dejar\u00e1n de subir, lo que influir\u00e1 en la reducci\u00f3n de la inflaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En el escenario nacional, los peruanos siguen optando por comprar m\u00e1s marcas econ\u00f3micas y racionalizar el gasto. En diciembre, la consultora The Retail Factory (TRF)\u00a0 precisaba en una investigaci\u00f3n que 8 de cada 10 peruanos han cambiado sus h\u00e1bitos de compra. Las tendencias m\u00e1s significativas son las que precisan que un 27%\u00a0 opt\u00f3 por comprar una marca m\u00e1s econ\u00f3mica; y un 18%, busc\u00f3 un sustituto. Un nada despreciable 9% dej\u00f3 de comprar sus marcas habituales.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Las variables volumen, precio y oportunidad vienen siendo cada vez m\u00e1s valoradas, como se observa desde hace a\u00f1os. Esto ha motivado que la preferencia por las marcas blancas crezca. El reporte de TRF precisa que el 53% de los consumidores peruanos comprar\u00edan marcas blancas en los pr\u00f3ximos 3 meses con la misma frecuencia que el 2022; mientras que el 19% considera hacerlo con m\u00e1s frecuencia. Si se compara con otros pa\u00edses de la regi\u00f3n, el consumidor peruano es el que m\u00e1s ha crecido en compras de oportunidad, sobre todo en el canal autoservicios.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Desde la posici\u00f3n de las marcas, debe considerarse un rebalanceo de canales, cuidando la dependencia del canal moderno en la medida que el portafolio de productos pueda ser sustituido por marcas blancas. Por su lado, los minoristas deben seguir ajustando su oferta de productos a la capacidad de consumo, ofrecer servicios adicionales, brindar opciones de financiamiento y mejorar la experiencia de cliente. El valor del dinero y una compra m\u00e1s racional son cada vez m\u00e1s importantes en el consumo.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo entender los cambios en el consumo? 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