{"id":4679,"date":"2022-09-01T12:59:45","date_gmt":"2022-09-01T17:59:45","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4679"},"modified":"2022-10-28T19:18:01","modified_gmt":"2022-10-29T00:18:01","slug":"como-se-comporta-el-consumo-de-los-segmentos-mas-grandes-del-pais","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/09\/01\/como-se-comporta-el-consumo-de-los-segmentos-mas-grandes-del-pais\/","title":{"rendered":"\u00bfC\u00f3mo se comporta el consumo de los segmentos m\u00e1s grandes del pa\u00eds?"},"content":{"rendered":"
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Los precios de muchos alimentos y servicios a\u00fan se mantienen elevados o presentan un comportamiento irregular, para los consumidores. Los factores econ\u00f3micos globales y la inflaci\u00f3n condicionan esa realidad, que impacta principalmente en las familias de menores ingresos y recursos limitados.<\/span>\u00a0<\/span><\/p>\n

La presencialidad parece empujar el crecimiento y recuperaci\u00f3n del consumo masivo y de distintas categor\u00edas. Seg\u00fan informaci\u00f3n de Apoyo Consultor\u00eda, los segmentos socioecon\u00f3micos C, D y E destinan m\u00e1s del 45% de su gasto total en el consumo de alimentos.\u00a0 Si analizamos el gasto del nivel socioecon\u00f3mico C podemos encontrar una mejor comprensi\u00f3n de ello. Un 45% de los recursos mensuales de dicho segmento, son empleados en el gasto de alimentos (un 34% lo emplea en alimentos dentro del hogar y 11% en alimentos fuera del mismo); un 10% es empleado en transporte y un 46% se destina a otros gastos.<\/span>\u00a0<\/span><\/p>\n

Las necesidades alimenticias son prioritarias y en los niveles socioec\u00f3micos de menos recursos, el gasto en alimentos es el m\u00e1s protag\u00f3nico. Sin embargo, el consumo de ellos fuera del hogar guarda un porcentaje que se incrementa respecto al C. En el NSE D, las familias gastan el 52% de sus\u202fingresos\u202fen alimentos (39% dentro del hogar y 13% en alimentos fuera de \u00e9l). El segmento E utiliza un 56% de su dinero en\u202f<\/span>alimentaci\u00f3n<\/span><\/a> (42% dentro de casa y un 14% fuera de ella).<\/span>\u00a0<\/span><\/p>\n

El consumo de los\u202fhogares peruanos\u202fen alimentos, se focaliza en 10 productos, en los que gastan m\u00e1s: pollo, carne, huevos, arroz, papa, az\u00facar, harina, pan, fideos y aceite. Ellos concentran el 58% del gasto promedio de los hogares peruanos. En segmentos como el D y E, dichos productos llegan a representar incluso la cuarta parte de los gastos totales.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

El encarecimiento de productos afecta la frecuencia y calidad de compra; pero tambi\u00e9n la proporcionalidad. \u201cLas porciones m\u00e1s peque\u00f1as\u201d suelen ser un comportamiento m\u00e1s recurrente; sin embargo es el menos preferido. Como opci\u00f3n, se incrementa la b\u00fasqueda de alternativas con un menor precio promedio.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ajustar el consumo de <\/span>algunos alimentos<\/span><\/i> y de los <\/span>servicios b\u00e1sicos del hogar<\/span><\/i> son medidas paleativas. La percepci\u00f3n de la variable de precio-volumen\u201cgrande\u201d se torna m\u00e1s importante, como lo reportaba Nielsen desde 2018.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ya en 2021, la frecuencia de compra ven\u00eda reduci\u00e9ndose; sin embargo, el crecimiento del consumo mantiene un registro alentador, sobre todo si miramos la \u00e9poca pand\u00e9mica. <\/span>Los factores econ\u00f3micos externos influenciar\u00e1n de forma m\u00e1s significativa en el consumo, si no se experimentan cambios en el corto plazo.<\/span>\u00a0<\/span><\/p>\n<\/div>

<\/div><\/div><\/div><\/div>
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