{"id":4596,"date":"2022-08-12T11:05:13","date_gmt":"2022-08-12T16:05:13","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4596"},"modified":"2022-08-12T11:34:12","modified_gmt":"2022-08-12T16:34:12","slug":"tiktok-oportunidad-o-reto-para-las-marcas","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/","title":{"rendered":"TikTok, \u00bfoportunidad o reto para las marcas?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Tiktok, la aplicaci\u00f3n m\u00e1s descargada a nivel mundial (con m\u00e1s de 1 mil millones de usuarios y valorizada en 75 mil millones de d\u00f3lares), viene creciendo de manera sostenida en nuestro pa\u00eds. El 49% de los peruanos ya lo tiene instalado en su celular, seg\u00fan el estudio \u201cEl peruano y TikTok\u201d, de Havas Group. Por ello, cada vez m\u00e1s marcas agregan a sus estrategias comerciales acciones con influenciadores para la co-creaci\u00f3n de contenidos, interacci\u00f3n y generaci\u00f3n de leads en dicha red social.<\/p>\n<p>La investigaci\u00f3n de Havas tambi\u00e9n se\u00f1ala un hallazgo a considerar: el 46% de peruanos asocia TikTok como un medio para conocer marcas, as\u00ed como para la consideraci\u00f3n (16%) y decisi\u00f3n de compra (16%). Por ello, las marcas han visto en esta red social una oportunidad para impulsar el comercio electr\u00f3nico, contar con un medio m\u00e1s accesible para la creaci\u00f3n de contenidos (significa menores costos de producci\u00f3n) y niveles de interacci\u00f3n por encima del promedio (el 49% de usuarios da like a los v\u00eddeos y el 31% accede al perfil de los creadores). Adicionalmente, han encontrado que TikTok contribuye a la generaci\u00f3n de leads y temporadas de descuentos, permitiendo una mejor trazabilidad y medici\u00f3n de resultados de las campa\u00f1as comerciales. A la fecha, seg\u00fan Havas, son las marcas de telefon\u00eda m\u00f3vil (32%), consumo masivo (29%) y telecomunicaciones (27%), las que m\u00e1s asocia el peruano con TikTok.<\/p>\n<p>Sin embargo, tan importante como estar presente en este ecosistema, es identificar con qu\u00e9 perfil de influenciadores generar contenido y campa\u00f1as, a fin de potencializar la inversi\u00f3n y los resultados. Si consideramos como una oportunidad que el valor de las ventas del \u201ccomercio social\u201d alcanzar\u00e1 los 958 mil millones de d\u00f3lares en 2022 (Benchmark Report), ser\u00e1 clave lograr identificar perfiles a trav\u00e9s de un an\u00e1lisis cuantitativo y cualitativo y priorizar la recordaci\u00f3n a trav\u00e9s de historias que verdaderamente respondan a lo que las personas est\u00e1n buscando.<\/p>\n<p>Aunque la oportunidad es grande, TikTok sigue siendo un ecosistema en exploraci\u00f3n por parte de las marcas. Entender la red, tomar la oportunidad de generar tendencias, la gesti\u00f3n con \u00a0influenciadores, haciendo llegar su promesa de valor al cliente final, al igual que la trazabilidad (por c\u00f3digos promocionales, por ejemplo),\u00a0 forman parte del reto que las marcas deben afrontar para crear valor en los clientes y potenciales compradores.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-comerciales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok, \u00bfoportunidad o reto para las marcas? - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok, \u00bfoportunidad o reto para las marcas? - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-12T16:05:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-12T16:34:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/08\/12AGO-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#\\\/schema\\\/person\\\/5341186d124454865261f1dc3f296696\"},\"headline\":\"TikTok, \u00bfoportunidad o reto para las marcas?\",\"datePublished\":\"2022-08-12T16:05:13+00:00\",\"dateModified\":\"2022-08-12T16:34:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/\"},\"wordCount\":1339,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#\\\/schema\\\/person\\\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/12AGO-min.jpg\",\"articleSection\":[\"Estrategias comerciales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/\",\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/\",\"name\":\"TikTok, \u00bfoportunidad o reto para las marcas? - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/12AGO-min.jpg\",\"datePublished\":\"2022-08-12T16:05:13+00:00\",\"dateModified\":\"2022-08-12T16:34:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/12AGO-min.jpg\",\"contentUrl\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/12AGO-min.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/08\\\/12\\\/tiktok-oportunidad-o-reto-para-las-marcas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/willardmanrique.pe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok, \u00bfoportunidad o reto para las marcas?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#website\",\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#\\\/schema\\\/person\\\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/willardmanrique.pe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#\\\/schema\\\/person\\\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/willard.jpg\",\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/willard.jpg\",\"contentUrl\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/willard.jpg\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\\\/\\\/willardmanrique.pe\"],\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/en\\\/author\\\/willard-21\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok, \u00bfoportunidad o reto para las marcas? - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/","og_locale":"en_US","og_type":"article","og_title":"TikTok, \u00bfoportunidad o reto para las marcas? - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/","og_site_name":"Willard Manrique","article_published_time":"2022-08-12T16:05:13+00:00","article_modified_time":"2022-08-12T16:34:12+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/08\/12AGO-min.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"TikTok, \u00bfoportunidad o reto para las marcas?","datePublished":"2022-08-12T16:05:13+00:00","dateModified":"2022-08-12T16:34:12+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/"},"wordCount":1339,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/08\/12AGO-min.jpg","articleSection":["Estrategias comerciales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/","url":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/","name":"TikTok, \u00bfoportunidad o reto para las marcas? - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/08\/12AGO-min.jpg","datePublished":"2022-08-12T16:05:13+00:00","dateModified":"2022-08-12T16:34:12+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/08\/12AGO-min.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/08\/12AGO-min.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2022\/08\/12\/tiktok-oportunidad-o-reto-para-las-marcas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"TikTok, \u00bfoportunidad o reto para las marcas?"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=4596"}],"version-history":[{"count":1,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4596\/revisions"}],"predecessor-version":[{"id":4598,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4596\/revisions\/4598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/4597"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=4596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=4596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=4596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}