{"id":4567,"date":"2022-05-18T12:13:33","date_gmt":"2022-05-18T17:13:33","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4567"},"modified":"2022-06-09T12:21:37","modified_gmt":"2022-06-09T17:21:37","slug":"walmart-y-amazon-compitiendo-y-aprendiendo-mutuamente-mercado-negro","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/05\/18\/walmart-y-amazon-compitiendo-y-aprendiendo-mutuamente-mercado-negro\/","title":{"rendered":"Mercado Negro"},"content":{"rendered":"
<\/div><\/div>

Walmart y Amazon: compitiendo y aprendiendo mutuamente<\/h3><\/div>
<\/div>

Seg\u00fan el reciente informe Global Powers of Retailing, Walmart lidera el ranking global de reatilers, con una facturaci\u00f3n anual de 559,151 millones de d\u00f3lares*, seguido por Amazon, que alcanz\u00f3 los 213,573 millones*. Si bien estos dos gigantes vienen disputando el liderazgo de este ranking mundial, el crecimiento de Amazon ha sido mucho m\u00e1s destacable frente al de Walmart (34.8% y 6.7%, respectivamente).<\/p>\n

Ambas empresas se mantienen en una competencia permanente por llegar a sus consumidores, innovando y siendo flexibles en su modelo de negocio. Amazon, siendo un gigante del ecommerce (aproximadamente concentra el 40% del comercio electr\u00f3nico estadounidense), est\u00e1 apostando con decenas de supermercados f\u00edsicos y cientos de Whole Foods. Por su parte, Walmart, el m\u00e1s consolidado en tiendas f\u00edsicas, est\u00e1 invirtiendo fuertemente en su negocio de ecommerce.<\/p>\n

En sus inicios, ambos negocios plantearon ofertas de valor distintas. Amazon construy\u00f3 una tienda virtual donde pudieras encontrar de todo, con un especial \u00e9nfasis en la \u00faltima milla y menores tiempos de entrega; Walmart, por su parte, implement\u00f3 espacios de experiencia de compra para las personas, tiendas relativamente cerca de sus hogares con ofertas de precios bajos todos los d\u00edas.<\/p>\n

Sin embargo, ambos modelos de negocio han identificado la necesidad de expandir su propuesta de valor. Amazon reconoce que gran parte de las ventas minoristas todav\u00eda se hacen off-line, por ello ha expandido su negocio hacia los productos comestibles, incluyendo m\u00e1s de 500 ubicaciones de Whole Foods y a trav\u00e9s de su marca de supermercados, Amazon Fresh, que busca posicionarse como la tienda tradicional de comestibles a precios bajos.<\/p>\n

Con estas tiendas, adem\u00e1s de incrementar su presencia en el mundo f\u00edsico, Amazon ha logrado recopilar una mayor cantidad de datos de sus clientes y ofrecer innovaciones como \u201cJust Walk Out\u201d, que permite a sus clientes comprar en la tienda f\u00edsica y salir sin necesidad de pasar por caja; o los \u201cDash Carts\u201d permiten a los clientes pagar directamente desde sus tel\u00e9fonos. Con ello, Amazon entra a competir contra Walmart, adem\u00e1s, con un valor diferencial.<\/p>\n

Por su parte, Walmart apunta a incrementar su participaci\u00f3n en el ecommerce. En 2021, su Marketplace logr\u00f3 agrupar hasta 60,000 nuevos vendedores y, a trav\u00e9s de Walmart+, un servicio de suscripci\u00f3n de env\u00edo gratis y r\u00e1pido busc\u00f3 replicar el \u00e9xito de servicios como Amazon Prime. Adicionalmente, uno de los mayores factores de crecimiento de Walmart en ecommerce ha sido su servicio de recojo en tienda. Aunque Amazon ofrece entregar el producto hasta en 5 horas, solo cuenta con 380 centros log\u00edstico en todo el mundo; Walmart, por su parte, cuenta con 31 bases dedicadas a ecommerce (y planea sumar 100 centros m\u00e1s), adem\u00e1s de las m\u00e1s de 3,500 tiendas desde las que tambi\u00e9n env\u00eda pedidos en l\u00ednea. Adicionalmente, Walmart ofrece el servicio de llevar las compras directamente al refrigerador de los clientes, servicio que estar\u00eda disponible a 30 millones de hogares al finalizar el a\u00f1o.<\/p>\n

Walmart tambi\u00e9n ha aprendido de Amazon que la industria de los anuncios digitales puede ser rentable. Actualmente, la empresa de Jeff Bezos es el tercer anunciante digital (detr\u00e1s de Facebook y Google) generando ventas por hasta 31 mil millones de d\u00f3lares para la compa\u00f1\u00eda en 2021. El a\u00f1o pasado, Walmart apost\u00f3 por fortalecer su negocio de publicidad y logr\u00f3 generar 1,600 de d\u00f3lares millones en ventas.<\/p>\n

Amazon y Walmart buscan ingresar al territorio del otro, acercase m\u00e1s y mejor a los consumidores y liderar el mercado minorista estadounidense. Quieren ser el lugar al que la gente quiera ir a comprar, independientemente si es de manera presencial o en l\u00ednea. Ambas marcas est\u00e1n compitiendo y aprendiendo una de la otra, volvi\u00e9ndose negocios cada vez m\u00e1s similares, aunque nacieron de modelos de negocio diferentes.<\/p>\n

*Montos correspondientes al a\u00f1o fiscal 2020.<\/span><\/p>\n<\/div>

<\/div>
revisa la nota completa<\/span><\/i><\/a><\/div>
<\/div><\/div><\/div><\/div>
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