{"id":4548,"date":"2022-05-05T10:08:14","date_gmt":"2022-05-05T15:08:14","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4548"},"modified":"2022-05-16T10:10:58","modified_gmt":"2022-05-16T15:10:58","slug":"camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/","title":{"rendered":"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>A partir del 1 de mayo comenz\u00f3 a regir la norma que exonera temporalmente del Impuesto General a las Ventas (IGV) a los alimentos de la canasta b\u00e1sica familiar, tales como el pollo y los huevos; los insumos de fideos, pan y az\u00facar. Esta medida nace del Poder Ejecutivo como una forma de hacer frente al incremento en el costo de los productos alimenticios y estar\u00e1 en vigencia hasta el 31 de julio de este a\u00f1o.<\/p>\n<p>Sin embargo, un reciente pronunciamiento de la C\u00e1mara de Comercio de Lima (CCL) explica que la medida no tendr\u00eda un impacto inmediato en el producto final ya que no se est\u00e1 permitiendo que el IGV de todas las compras realizadas por el vendedor minorista puedan aplicar como cr\u00e9dito fiscal.<\/p>\n<p>Para el gremio, esta medida \u201cevidencia distorsiones que terminar\u00e1n encareciendo la venta de bienes al consumidor final\u201d. Entre estas distorsiones se puede identificar que la empresa solo podr\u00e1 restar el IGV pagado a los proveedores de aquellos insumos que figuren en el pr\u00f3ximo reglamento a publicarse. Es decir, el IGV pagado por servicios como mantenimiento, transporte, m\u00e1rgenes de distribuidores mayoristas, entre otros, no podr\u00edan tomarse como cr\u00e9dito fiscal. En consecuencia, el IGV terminar\u00e1 siendo traslado al consumidor.<\/p>\n<p>Esta norma tambi\u00e9n precisa que el cr\u00e9dito fiscal solo ser\u00e1 otorgado a los productos de los bienes que figuran en la lista de exoneraci\u00f3n. Con ello, los dem\u00e1s participantes en la cadena de comercializaci\u00f3n (mayoristas, minoristas, etc.) no podr\u00e1n aplicar como cr\u00e9dito el IGV de estas adquisiciones.<\/p>\n<p>Para la CCL, una salida a esto es que el Legislativo disponga una modificaci\u00f3n que permita que todo el IGV de las compras (lo acumulado antes de la entrada en vigor de la norma) pueda considerarse como cr\u00e9dito tributario y que pueda ser compensado o devuelto, como ocurre con el sector exportador.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[169],"class_list":["post-4548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-canales-de-ventas","tag-mayo2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T15:08:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-16T15:10:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"headline\":\"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica\",\"datePublished\":\"2022-05-05T15:08:14+00:00\",\"dateModified\":\"2022-05-16T15:10:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/\"},\"wordCount\":1261,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg\",\"keywords\":[\"MAYO2022\"],\"articleSection\":[\"Estrategias de canales de ventas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/\",\"url\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/\",\"name\":\"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg\",\"datePublished\":\"2022-05-05T15:08:14+00:00\",\"dateModified\":\"2022-05-16T15:10:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#primaryimage\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/willardmanrique.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/willardmanrique.pe\/#website\",\"url\":\"https:\/\/willardmanrique.pe\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/willardmanrique.pe\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\/\/willardmanrique.pe\"],\"url\":\"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/","og_locale":"en_US","og_type":"article","og_title":"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/","og_site_name":"Willard Manrique","article_published_time":"2022-05-05T15:08:14+00:00","article_modified_time":"2022-05-16T15:10:58+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica","datePublished":"2022-05-05T15:08:14+00:00","dateModified":"2022-05-16T15:10:58+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/"},"wordCount":1261,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg","keywords":["MAYO2022"],"articleSection":["Estrategias de canales de ventas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/","url":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/","name":"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg","datePublished":"2022-05-05T15:08:14+00:00","dateModified":"2022-05-16T15:10:58+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/05\/ECV_5MAY2022.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2022\/05\/05\/camara-de-comercio-de-lima-exoneracion-del-igv-podria-encarecer-la-canasta-basica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"C\u00e1mara de Comercio de Lima: exoneraci\u00f3n del IGV podr\u00eda encarecer la canasta b\u00e1sica"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=4548"}],"version-history":[{"count":1,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4548\/revisions"}],"predecessor-version":[{"id":4551,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4548\/revisions\/4551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/4550"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=4548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=4548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=4548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}