{"id":4524,"date":"2022-04-25T09:29:20","date_gmt":"2022-04-25T14:29:20","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4524"},"modified":"2022-04-26T10:14:49","modified_gmt":"2022-04-26T15:14:49","slug":"el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/","title":{"rendered":"El Comercio, D\u00eda 1"},"content":{"rendered":"
<\/div><\/div>

El impacto de la guerra en el sector consumo<\/h3><\/div>
<\/div>

La escalada b\u00e9lica en Europa del Este ha despertado preocupaciones en todo el mundo. Las naciones en conflicto son, a la vez, ricas en recursos naturales claves para las econom\u00edas. Rusia provee cerca del 40% de las importaciones del gas de la Uni\u00f3n Europea y es el tercer productor global de petr\u00f3leo (produce 10,7 millones de barriles al d\u00eda). Por su parte, Ucrania es el quinto exportador de trigo y el principal productor global de ne\u00f3n (uno de los insumos esenciales para la fabricaci\u00f3n de microchips).<\/p>\n

Adem\u00e1s de reconocer la importancia global de las naciones en conflicto para el mundo, es crucial que podamos entender c\u00f3mo impactar\u00e1 este conflicto a la regi\u00f3n y a nuestro pa\u00eds. De entrada, es importante tener claro que el encarecimiento de los principales commodities<\/em> que importamos responde a la crisis energ\u00e9tica asi\u00e1tica, al problema log\u00edstico de contenedores y a la fluctuaci\u00f3n de tipo de cambio.<\/p>\n

Estados Unidos ha prohibido las importaciones de petr\u00f3leo, gas natural y carb\u00f3n de Rusia. Esta medida ha encarecido el barril de petr\u00f3leo en el mundo. A pesar de que Latinoam\u00e9rica y el Caribe tienen poca relaci\u00f3n comercial con Rusia, este incremento en el precio del petr\u00f3leo reducir\u00e1 las expectativas de crecimiento del continente entre 2022 y 2024, seg\u00fan el Banco Interamericano de Desarrollo, el cual tambi\u00e9n asegura que un aumento en el \u00edndice de endeudamiento. En nuestro pa\u00eds, el incremento del costo del combustible impacta ya en la canasta b\u00e1sica y encarecer\u00e1 los bienes de capital.<\/p>\n

Por otro lado, Rusia es uno de los principales productores de nutrientes empleados en la agricultura, como potasa y fosfato, lo cual impactar\u00e1 en la producci\u00f3n agr\u00edcola global. Alrededor del 20% de fertilizantes importados por la regi\u00f3n proceden del pa\u00eds euroasi\u00e1tico. En este sentido, Yara International estima una reducci\u00f3n de hasta el 50% en el rendimiento de los cultivos mundiales. Esto no solo afectar\u00eda los niveles de consumo interno, sino tambi\u00e9n a la agroexportaci\u00f3n.<\/p>\n

Enfrentamos un escenario de mayor encarecimiento de productos, lo cual afectar\u00e1 la frecuencia y calidad de compra. Con ello, el consumidor podr\u00eda verse obligado a renunciar a las marcas que usualmente consume (o reducir su frecuencia), recurrir a sustitutos o postergar decisiones de inversi\u00f3n. En la gesti\u00f3n comercial, esto nos obliga a realizar ajustes a nuestra propuesta de valor, proveer nuevas fuentes de financiamiento, hacer ajustes en el portafolio y, posiblemente, incrementar los niveles de inventario de algunos productos clave.<\/p>\n<\/div>

<\/div>
Revisa la nota completa<\/span><\/i><\/a><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-4524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"\nEl Comercio, D\u00eda 1 - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Comercio, D\u00eda 1 - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T14:29:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-26T15:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1202\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"headline\":\"El Comercio, D\u00eda 1\",\"datePublished\":\"2022-04-25T14:29:20+00:00\",\"dateModified\":\"2022-04-26T15:14:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/\"},\"wordCount\":1814,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg\",\"articleSection\":[\"Art\u00edculos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/\",\"url\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/\",\"name\":\"El Comercio, D\u00eda 1 - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg\",\"datePublished\":\"2022-04-25T14:29:20+00:00\",\"dateModified\":\"2022-04-26T15:14:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#primaryimage\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg\",\"width\":1202,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/willardmanrique.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Comercio, D\u00eda 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/willardmanrique.pe\/#website\",\"url\":\"https:\/\/willardmanrique.pe\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/willardmanrique.pe\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\/\/willardmanrique.pe\"],\"url\":\"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Comercio, D\u00eda 1 - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/","og_locale":"en_US","og_type":"article","og_title":"El Comercio, D\u00eda 1 - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/","og_site_name":"Willard Manrique","article_published_time":"2022-04-25T14:29:20+00:00","article_modified_time":"2022-04-26T15:14:49+00:00","og_image":[{"width":1202,"height":675,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"El Comercio, D\u00eda 1","datePublished":"2022-04-25T14:29:20+00:00","dateModified":"2022-04-26T15:14:49+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/"},"wordCount":1814,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg","articleSection":["Art\u00edculos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/","url":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/","name":"El Comercio, D\u00eda 1 - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg","datePublished":"2022-04-25T14:29:20+00:00","dateModified":"2022-04-26T15:14:49+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/04\/25.04.2022-Dia-1.jpg","width":1202,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2022\/04\/25\/el-impacto-de-la-guerra-en-el-sector-consumo-el-comercio-dia-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"El Comercio, D\u00eda 1"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=4524"}],"version-history":[{"count":2,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4524\/revisions"}],"predecessor-version":[{"id":4527,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4524\/revisions\/4527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/4536"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=4524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=4524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=4524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}