{"id":4517,"date":"2022-03-30T11:18:24","date_gmt":"2022-03-30T16:18:24","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4517"},"modified":"2023-10-05T10:25:01","modified_gmt":"2023-10-05T15:25:01","slug":"innovacion-asegurese-de-estar-resolviendo-el-problema-correcto","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/","title":{"rendered":"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>En las organizaciones (independientemente de su tama\u00f1o y sector), cuando nos enfrentamos ante alg\u00fan proyecto de innovaci\u00f3n corremos el poco evidente riesgo de no estar resolviendo el problema correcto. Aunque puede parecer que s\u00ed, usualmente el problema no est\u00e1 bien definido, lo cual puede resultar en esfuerzo e inversi\u00f3n (monetaria y de tiempo) que no resolver\u00e1 el problema de fondo.<\/p>\n<p>En ese sentido, de Dwayne Spradlin, en su art\u00edculo \u00bbAre You Solving the Right Problem?\u00bb (\u00bfEst\u00e1 resolviendo el problema correcto?), publicado por Harvard Business School. En este, propone cuatro pasos que pueden ayudar a incrementar significativamente las posibilidades de resolver el problema correcto. Estos, podr\u00edan aplicarse como un \u201cbest practice\u201d de innovaci\u00f3n en cualquier tipo de negocio.<\/p>\n<p>Entre los riesgos que implica no resolver el problema correcto podemos considerar las oportunidades perdidas, el desperdicio de recursos, las iniciativas que no est\u00e1n alineadas con las estrategias, un mayor riesgo competitivo al haber ido por la direcci\u00f3n incorrecta, entre otros. Por ello, Spradlin propone cuatro pasos que pueden ayudar a aumentar significativamente las posibilidades de resolver el problema correcto: \u00a0<\/p>\n<ol>\n<li><strong> Establecer la necesidad de una soluci\u00f3n <\/strong>de la manera m\u00e1s b\u00e1sica y simple posible. Inclusive se propone plantearlo de la siguiente manera: \u201cBuscamos X para alcanzar Z medido por W\u201d. Con este planteamiento inicial, queremos responder 3 preguntas: \u00bfcu\u00e1l es la necesidad b\u00e1sica?, \u00bfcu\u00e1l es el resultado esperado?, y \u00bfqui\u00e9n se beneficia y por qu\u00e9?<\/li>\n<li><strong> Justifica la necesidad:<\/strong> \u00bfest\u00e1 el esfuerzo alineado a la estrategia? \u00bfsi usted va por este camino, crear\u00e1 un producto potencialmente exitoso o construir\u00e1 una empresa m\u00e1s exitosa? En muchos casos, especialmente en los grandes negocios, esto se establece en t\u00e9rmino de ingresos, beneficios, retorno de inversi\u00f3n, lo que nos gustar\u00eda obtener de esto y la cuota de mercado que se podr\u00eda obtener.\n<\/li>\n<li><strong> Contextualiza el problema: <\/strong>\u00bfQu\u00e9 enfoques ya ha probado? \u00bfQu\u00e9 han hecho los dem\u00e1s? \u00bfHay restricciones en las soluciones \u00bfC\u00f3mo nos aseguramos de que se implemente una soluci\u00f3n? \u00bfSe pueden utilizar las capacidades y los procesos existentes o es probable que haya que crear otros nuevos y, si son nuevos, se est\u00e1 preparado y es capaz de hacerlo? Aqu\u00ed buscaremos identificar las limitaciones internas y externas en la aplicaci\u00f3n de una soluci\u00f3n.\n<\/li>\n<li><strong> Escribe el planteamiento<\/strong> del problema a partir de las preguntas y respuestas recogidas en los tres pasos previos. Indique el alcance, requerimientos de una soluci\u00f3n y las personas involucradas. Aqu\u00ed se recomienda ser espec\u00edfico y cuidadoso con la elecci\u00f3n de las palabras y, evitando ser demasiado t\u00e9cnico.<\/li>\n<\/ol>\n<p>Albert Einsten planteaba que, de tener una hora para resolver el problema del mundo, utilizar\u00eda 59 minutos definiendo el problema y 1 en tratar de resolverlo. A partir del planteamiento de Spradlin, podremos mirar las oportunidades desde una perspectiva mucho m\u00e1s amplia y buscar soluciones m\u00e1s amplias que nos permitan pensar como consumidores, resolviendo los problemas en t\u00e9rminos de consumo.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-comerciales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T16:18:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T15:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/03\/EC_30MAR2022-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#\\\/schema\\\/person\\\/5341186d124454865261f1dc3f296696\"},\"headline\":\"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto\",\"datePublished\":\"2022-03-30T16:18:24+00:00\",\"dateModified\":\"2023-10-05T15:25:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/\"},\"wordCount\":1440,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#\\\/schema\\\/person\\\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/EC_30MAR2022-min.jpg\",\"articleSection\":[\"Estrategias comerciales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/\",\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/\",\"name\":\"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/EC_30MAR2022-min.jpg\",\"datePublished\":\"2022-03-30T16:18:24+00:00\",\"dateModified\":\"2023-10-05T15:25:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/EC_30MAR2022-min.jpg\",\"contentUrl\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/EC_30MAR2022-min.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/2022\\\/03\\\/30\\\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/willardmanrique.pe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#website\",\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#\\\/schema\\\/person\\\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/willardmanrique.pe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/#\\\/schema\\\/person\\\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/willard.jpg\",\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/willard.jpg\",\"contentUrl\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\\\/\\\/willardmanrique.pe\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/willard.jpg\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\\\/\\\/willardmanrique.pe\"],\"url\":\"https:\\\/\\\/willardmanrique.pe\\\/en\\\/author\\\/willard-21\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/","og_locale":"en_US","og_type":"article","og_title":"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/","og_site_name":"Willard Manrique","article_published_time":"2022-03-30T16:18:24+00:00","article_modified_time":"2023-10-05T15:25:01+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/03\/EC_30MAR2022-min.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto","datePublished":"2022-03-30T16:18:24+00:00","dateModified":"2023-10-05T15:25:01+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/"},"wordCount":1440,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/03\/EC_30MAR2022-min.jpg","articleSection":["Estrategias comerciales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/","url":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/","name":"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/03\/EC_30MAR2022-min.jpg","datePublished":"2022-03-30T16:18:24+00:00","dateModified":"2023-10-05T15:25:01+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/03\/EC_30MAR2022-min.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/03\/EC_30MAR2022-min.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2022\/03\/30\/innovacion-asegurese-de-estar-resolviendo-el-problema-correcto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"Innovaci\u00f3n: aseg\u00farese de estar resolviendo el problema correcto"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=4517"}],"version-history":[{"count":2,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4517\/revisions"}],"predecessor-version":[{"id":4520,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4517\/revisions\/4520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/4519"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=4517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=4517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=4517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}