{"id":4513,"date":"2022-03-28T18:42:49","date_gmt":"2022-03-28T23:42:49","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4513"},"modified":"2022-03-29T08:58:51","modified_gmt":"2022-03-29T13:58:51","slug":"el-caso-drone-delivery-por-que-se-estanco-mercado-negro","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/03\/28\/el-caso-drone-delivery-por-que-se-estanco-mercado-negro\/","title":{"rendered":"Mercado Negro"},"content":{"rendered":"
<\/div><\/div>

El caso \u2018Drone delivery\u2019: \u00bfPor qu\u00e9 se estanc\u00f3?<\/h3><\/div>
<\/div>

En 2013, Jeff Bezos trajo al mundo el concepto del delivery a trav\u00e9s de drones (\u2018drone delivery\u2019), servicio que implementar\u00eda para las entregas de Amazon. El servicio Prime Air llevar\u00eda en 30 minutos el producto a los clientes, volvi\u00e9ndose una opci\u00f3n limpia, r\u00e1pida y conveniente para cualquier producto menor a 2.3 kilos. Este anuncio gener\u00f3 una fuerte expectativa en inversionistas, startups y -por supuesto- clientes.<\/p>\n

Mientras nac\u00edan startups enfocadas en desarrollar la tecnolog\u00eda para entregar productos por \u2018drone delivery\u2019, como Aria Insights, Drone Delivery Canada, Matternet o Flyrtex; los gigantes de la entrega a domicilio, como DHL, UPS y FedEx, comenzaron a asociarse con compa\u00f1\u00edas de tecnolog\u00eda ligadas a resolver problemas de \u00faltima milla. Todos los jugadores estaban apuntando a un mismo objetivo: hacer realidad la entrega de paquetes a trav\u00e9s de drones.<\/p>\n

Sin embargo, al 2022, salvo un peque\u00f1\u00edsimo porcentaje de la poblaci\u00f3n mundial, nadie est\u00e1 recibiendo sus paquetes a trav\u00e9s de drones y los env\u00edos en 30 minutos pr\u00e1cticamente no existen. En 2021, Amazon comenz\u00f3 a desintegrar su equipo de Prime Air, despu\u00e9s de casi 8 a\u00f1os; DHL anunci\u00f3 que abandonaba su proyecto \u201cparcelcopter\u201d; y las startups y desarrolladoras dejaron de recibir financiamiento. Entonces, \u00bfpor qu\u00e9 declin\u00f3 tan r\u00e1pido esta apuesta por la tecnolog\u00eda?<\/p>\n

Los estudios preliminares realizados en la ciudad de Phoenix lograron identificar que el servicio de \u2018drone delivery\u2019 solo podr\u00eda llegar a la tercera parte de la poblaci\u00f3n y, debido a la normativa a\u00e9rea, las zonas cercanas a aeropuertos y bases a\u00e9reas quedaban restringidas. Grandes ciudades como Nueva York, Washington y Boston quedaron autom\u00e1ticamente descartadas.<\/p>\n

Sumado a esto, una encuesta global de 2016 sobre los servicios de \u00faltima milla indic\u00f3 que el 70% estaba contento con la forma de entrega m\u00e1s barata y solo el 23% pagar\u00eda por la entrega en el mismo d\u00eda. En esa l\u00ednea, otros last milers como Rappi, Pedidos Ya y Jokr, logran hacer llegar r\u00e1pidamente los pedidos a cambio de un pago \u2018extra\u2019, evitando preocuparse por soluciones complejas; a sus consumidores no les importa si su comida llega en bicicleta, auto o a pie, mientras llegue r\u00e1pido. Desde la perspectiva del consumidor, el problema que el \u2018drone delivery\u2019 buscaba resolver ya est\u00e1 resuelto.<\/p>\n

Desde otra perspectiva, la startup Zipline, comenz\u00f3 a desarrollar un proyecto de \u2018drone delivery\u2019 para distribuir medicinas en Ruanda. Identificaron la necesidad de llevar productos m\u00e9dicos de vital importancia, usados con regularidad y con una vida \u00fatil corta a zonas alejadas y con una infraestructura vial pobre. Con ello, se ha logrado abastecer almacenes de peque\u00f1os centros de salud en zonas rurales de manera r\u00e1pida y segura. Zipline implement\u00f3 un sistema de distribuci\u00f3n r\u00e1pido y de bajo costo y hoy opera proyectos similares en otras regiones de \u00c1frica y Estados Unidos.<\/p>\n

Aunque este proyecto no ha tenido el ruido medi\u00e1tico que s\u00ed alcanz\u00f3 la idea inicial de Bezos, muestra un progreso concreto y que las implementaciones de Zipline no son pruebas de conceptos, ni trucos publicitarios, sino una implementaci\u00f3n comercial orientada a resolver problemas reales. Otras compa\u00f1\u00edas ya se han interesado por el potencial m\u00e9dico del uso de drones. De este modo, impulsar\u00e1n el desarrollo de la tecnolog\u00eda, atrayendo el inter\u00e9s de inversionistas, pero esta vez a trav\u00e9s de una propuesta de valor real y la aceptaci\u00f3n gradual de la nueva tecnolog\u00eda.<\/p>\n<\/div>

<\/div>
Revisa la nota completa<\/span><\/i><\/a><\/div>
<\/div><\/div><\/div><\/div>
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