{"id":4471,"date":"2022-02-02T16:26:43","date_gmt":"2022-02-02T21:26:43","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4471"},"modified":"2022-03-22T18:34:49","modified_gmt":"2022-03-22T23:34:49","slug":"rivian-entre-la-valoracion-bursatil-y-la-propuesta-de-valor","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/02\/02\/rivian-entre-la-valoracion-bursatil-y-la-propuesta-de-valor\/","title":{"rendered":"Rivian: entre la valoraci\u00f3n burs\u00e1til y la propuesta de valor"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>La compa\u00f1\u00eda estadounidense Rivian Automotive (fundada en 2009) se perfilaba como el mayor competidor de Tesla debido a la alta valorizaci\u00f3n que alcanz\u00f3 tras su salida a bolsa, alcanzando picos de m\u00e1s de 100 mil millones de d\u00f3lares aun cuando no hab\u00eda producido m\u00e1s de un par de cientos de veh\u00edculos.<\/p>\n<p>Amazon y Ford son due\u00f1as del 22,4% y el 12% de sus acciones, respectivamente; no obstante la compa\u00f1\u00eda de Jeff Bezos, que inicialmente hab\u00eda proyectado contar con 100 mil furgonetas el\u00e9ctricas de Rivian a finales de la d\u00e9cada, prefiri\u00f3 cubrir su flota en el corto plazo con veh\u00edculos Stellantis (cuyas acciones subieron en 11%). Ford se ha visto beneficiada desde la salida a bolsa de Rivian, registrando una ganancia extraordinaria positiva por 8.200 millones de d\u00f3lares.<\/p>\n<p>Aunque la valorizaci\u00f3n de Rivian se hab\u00eda disparado gracias a lo bien recibida que fue su promesa de valor por los inversionistas, sus acciones cayeron en 10% luego de que sus ejecutivos anunciaran la reducci\u00f3n de las expectativas de producci\u00f3n. Que Amazon eligiera a Stellantis por sobre Rivian, tambi\u00e9n impuls\u00f3 otra ca\u00edda en sus acciones. En este escenario, Rod Copes, su director de operaciones dej\u00f3 Rivian. Tarde o temprano, cualquier compa\u00f1\u00eda se enfrenta al desaf\u00edo de sustentar su promesa.<\/p>\n<p>Este caso evidencia la importancia de contrastar la expectativa burs\u00e1til -que en el caso de Rivian seguir\u00e1 siendo cambiante- con una propuesta de valor al cliente que responda de manera concreta a las necesidades del mercado. Hay algo que no va a cambiar: las empresas construyen su valor satisfaciendo las necesidades de las personas. Este valor se construye en el tiempo por lo que resulta siendo arriesgado para el mercado \u201cinflar\u201d de manera tan desmedida una expectativa. La expectativa ha sido grande, ya que los primeros veh\u00edculos de Rivian han sido galardonados por su desempe\u00f1o y prestaciones, el equipo humano cuenta con experiencia en la industria automotriz el\u00e9ctrica y adem\u00e1s invirti\u00f3 en la adquisici\u00f3n de una planta de producci\u00f3n.<\/p>\n<p>Compa\u00f1\u00edas como Tesla o Apple supieron superar esta barrera, sustentando en capacidad productiva, innovaci\u00f3n y econom\u00edas de escala su valor en bolsa. Ahora es el turno de Rivian que ya atraves\u00f3 su primer \u201cba\u00f1o de realidad\u201d. A la fecha, la compa\u00f1\u00eda americana est\u00e1 mirando con mucho inter\u00e9s el mercado de las bicicletas el\u00e9ctricas, para el cual ya cre\u00f3 una nueva marca. Ser\u00e1 momento de ver c\u00f3mo perciben los inversionistas esta evoluci\u00f3n y si deciden seguir apostando o esperar a que Rivian sustente en el mercado su promesa de valor.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-4471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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