{"id":4466,"date":"2022-01-18T16:10:32","date_gmt":"2022-01-18T21:10:32","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4466"},"modified":"2022-03-22T18:35:37","modified_gmt":"2022-03-22T23:35:37","slug":"fortnite-el-juego-que-desafio-a-apple","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/01\/18\/fortnite-el-juego-que-desafio-a-apple\/","title":{"rendered":"Fortnite: el juego que desaf\u00edo a Apple"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>El juego Fortnite, que consigui\u00f3 desintermediar sus ventas de aplicaciones como Apple App Store, abre la posibilidad de optar por medios de pago alternativos.<\/p>\n<p>El entorno digital y su pujante desarrollo viene mostrando nuevas estrategias y cambios de roles en la gesti\u00f3n de canales de venta. El a\u00f1o pasado, Epic Games, una de las m\u00e1s importantes compa\u00f1\u00edas estadounidenses desarrolladora de videojuegos y propietaria de Fortnite (juego que en el 2020 lleg\u00f3 a registrar 350 millones de cuentas), puso de cabeza la din\u00e1mica de pagos a trav\u00e9s de tiendas de aplicaci\u00f3n.<\/p>\n<p>A fin de \u201cdesintermediar\u201d sus ventas, Fortnite habilit\u00f3 un sistema de pago directo, alternativo al de las tiendas de aplicaci\u00f3n como Apple App Store para as\u00ed evitar comisiones de hasta un 30%. Otros desarrolladores de videojuegos estadounidenses tambi\u00e9n levantaron su voz en contra del gigante de la manzana, reclamando por lo que consideran unas exageradas comisiones y restricciones de tel\u00e9fonos iPhone para acceder a las aplicaciones de terceros.<\/p>\n<p>El veredicto inicial del Tribunal de California dictamin\u00f3 que Apple no mantiene un monopolio sobre las transacciones digitales en videojuegos m\u00f3viles, pero reconoce un comportamiento anticompetitivo para las aplicaciones que impacta en la libre competencia de las mismas; y orden\u00f3 que permitiese la inclusi\u00f3n de metadatos, enlaces externos y otras llamadas que conecten a los usuarios con diferentes mecanismos de pago.<\/p>\n<blockquote>\n<p>\u201cAunque en diciembre del a\u00f1o pasado el Tribunal de Apelaciones del Noveno Circuito de Estados Unidos accedi\u00f3 a la solicitud de Apple de darle una pausa a la disposici\u00f3n que iba a entrar en vigencia el 9 de dicho mes, tendremos apelaciones y nuevos veredictos que se terminar\u00e1n resolviendo en la v\u00eda legal; pero que sin duda marcan precedentes\u201d, afirma Willard Manrique, CEO del Grupo Crosland y especialista en direcci\u00f3n comercial y gesti\u00f3n estrat\u00e9gica de canales de venta y distribuci\u00f3n.<\/p>\n<\/blockquote>\n<p>Considerando que las tiendas de aplicaciones son, finalmente, un canal de venta, Manrique considera que este suceso evidencia que se vienen gestando nuevas reglas de juego entre las tiendas o plataformas de aplicaciones y los desarrolladores en el enforno online. \u201cHan surgido compa\u00f1\u00edas que, habiendo identificado esta oportunidad, ya ofrecen otros sistemas de pago m\u00e1s competitivos. Esto potencialmente abrir\u00eda la posibilidad al desarrollo de nuevos canales de distribuci\u00f3n y venta, alternativos a las app stores\u201d, prev\u00e9 el especialista.<\/p>\n<blockquote>\n<p>\u201cLa relevancia de un producto y\/o marca para los usuarios finales es un factor clave para explorar la desintermediaci\u00f3n. En este caso, Fortnite consolid\u00f3 su presencia en el segmento gamer a trav\u00e9s de las app stores de m\u00faltiples plataformas, lo cual fue un respaldo para solventar su decisi\u00f3n\u201d, agrega.<\/p>\n<\/blockquote>\n<p>Los beneficios generados para Epic Games, estimados en US$ 5.100 millones en el 2020, pusieron sobre el panorama la posibilidad de optar por medios de pago alternativos. Sin embargo, ello le cost\u00f3 ser retirado de las tiendas Apple y Google en agosto del a\u00f1o pasado. Actualmente, el n\u00famero de usuarios registrados del videojuego contin\u00faa creciendo a trav\u00e9s de las plataformas de PlayStation, Xbox One, Microsoft Windows y macOS.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-4466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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