{"id":4430,"date":"2022-02-14T13:08:42","date_gmt":"2022-02-14T18:08:42","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4430"},"modified":"2022-03-28T11:44:40","modified_gmt":"2022-03-28T16:44:40","slug":"oportunidades-para-el-comercio-minorista-el-comercio-dia-1","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/","title":{"rendered":"El Comercio, D\u00eda 1"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:1.32;\">Oportunidades para el comercio minorista<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Pese a los estragos que deja la pandemia, como el avance de la inflaci\u00f3n, los peruanos han consumido m\u00e1s en el 2021. \u00bfQu\u00e9 trae el 2022 y c\u00f3mo aprovecharlo?<\/p>\n<p>En muchos pa\u00edses, el 2021 cerr\u00f3 reportando \u00edndices de inflaci\u00f3n que no se viv\u00edan hace d\u00e9cadas. Latinoam\u00e9rica ha sido la zona donde m\u00e1s han subido los precios, con incrementos del 11,9%, seg\u00fan Bloomberg. Y la proyecci\u00f3n (del avance de los precios) para el 2022 supera el 10%.<\/p>\n<p>Recientemente, el FMI ha recortado las proyecciones de crecimiento de EE.UU. y China. Las econom\u00edas en desarrollo a\u00fan enfrentamos retos econ\u00f3micos complejos; problemas en la cadena de suministros, elevados precios de contenedores, crisis energ\u00e9tica global, escasez de chips, etc\u00e9tera. Pero fundamentalmente, se ha iniciado una cruzada mundial de lucha contra la inflaci\u00f3n, por lo que muchos bancos centrales vienen implementando pol\u00edticas monetarias m\u00e1s estrictas, lo que dificultar\u00e1 el acceso al financiamiento.<\/p>\n<p>En el 2021, el Per\u00fa registr\u00f3 una inflaci\u00f3n de 6,4%, la m\u00e1s lata en los \u00faltimos 13 a\u00f1os. \u00bfC\u00f3mo afect\u00f3 al consumo? Seg\u00fan el INEI, en octubre pasado el comercio minorista experiment\u00f3 un incremento del 2,39%, impulsado, principalmente, por las grandes cadenas de supermercados y tiendas por departamento, pese a que los precios aumentaron un 6,43%.<\/p>\n<p>Propio de la recuperaci\u00f3n econ\u00f3mica, el peruano consumi\u00f3 m\u00e1s a precios m\u00e1s caros. \u00bfEs eso sostenible?<\/p>\n<p>Seg\u00fan el informe \u201cLas 10 tendencias globales de consumo para el 2020\u201d, de Euromonitor International, habr\u00e1 una preferencia marcada por soluciones alternativas a los productos de siempre; por ejemplo, marcas m\u00e1s baratas que solucionen los mismos problemas. Ya en julio del 2021, Kantar reportaba un crecimiento del 19% en la preferencia por marcas econ\u00f3micas por parte del consumidor peruano.<\/p>\n<p>Euromonitor tambi\u00e9n precisa que los adultos mayores que emplean dispositivos digitales est\u00e1n pasando de una postura de resistencia a una de confianza. Se proyecta que la utilizaci\u00f3n de redes sociales, e incluso el uso de videojuegos en l\u00ednea, crecer\u00e1. Esto deja una oportunidad para la generaci\u00f3n de nuevas modalidades de oferta y pago a los minoristas.<\/p>\n<p>El comercio minorista, precisamente, continuar\u00e1 ajustando su oferta de productos y servicios en funci\u00f3n a la capacidad de compra de los consumidores, las subidas de precios y el menor acceso crediticio. Ello implica la redefinici\u00f3n del portafolio de productos (formatos y tama\u00f1os), tambi\u00e9n afectada por los cambios en el comportamiento de los clientes. Asimismo, resultar\u00e1 clave la gesti\u00f3n de inventarios y la b\u00fasqueda de eficiencias operativas.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:33px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#003591;--button_gradient_bottom_color:#003591;--button_gradient_top_color_hover:rgba(24,27,32,0.92);--button_gradient_bottom_color_hover:rgba(24,27,32,0.92);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14022022_Dia-1_p.-8-min.jpg\"><span class=\"fusion-button-text\">Revisa la nota completa<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-4430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Comercio, D\u00eda 1 - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Comercio, D\u00eda 1 - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-14T18:08:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-28T16:44:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1202\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"headline\":\"El Comercio, D\u00eda 1\",\"datePublished\":\"2022-02-14T18:08:42+00:00\",\"dateModified\":\"2022-03-28T16:44:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/\"},\"wordCount\":1809,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg\",\"articleSection\":[\"Art\u00edculos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/\",\"url\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/\",\"name\":\"El Comercio, D\u00eda 1 - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg\",\"datePublished\":\"2022-02-14T18:08:42+00:00\",\"dateModified\":\"2022-03-28T16:44:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#primaryimage\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg\",\"width\":1202,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/willardmanrique.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Comercio, D\u00eda 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/willardmanrique.pe\/#website\",\"url\":\"https:\/\/willardmanrique.pe\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/willardmanrique.pe\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\/\/willardmanrique.pe\"],\"url\":\"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Comercio, D\u00eda 1 - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/","og_locale":"en_US","og_type":"article","og_title":"El Comercio, D\u00eda 1 - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/","og_site_name":"Willard Manrique","article_published_time":"2022-02-14T18:08:42+00:00","article_modified_time":"2022-03-28T16:44:40+00:00","og_image":[{"width":1202,"height":675,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"El Comercio, D\u00eda 1","datePublished":"2022-02-14T18:08:42+00:00","dateModified":"2022-03-28T16:44:40+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/"},"wordCount":1809,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg","articleSection":["Art\u00edculos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/","url":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/","name":"El Comercio, D\u00eda 1 - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg","datePublished":"2022-02-14T18:08:42+00:00","dateModified":"2022-03-28T16:44:40+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/11\/14.02.2022-Dia1-min.jpg","width":1202,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2022\/02\/14\/oportunidades-para-el-comercio-minorista-el-comercio-dia-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"El Comercio, D\u00eda 1"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=4430"}],"version-history":[{"count":4,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4430\/revisions"}],"predecessor-version":[{"id":4502,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4430\/revisions\/4502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/4412"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=4430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=4430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=4430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}