{"id":4395,"date":"2022-02-03T10:40:08","date_gmt":"2022-02-03T15:40:08","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4395"},"modified":"2022-03-17T11:40:58","modified_gmt":"2022-03-17T16:40:58","slug":"consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/","title":{"rendered":"Consumo en post-pandemia: cuatro tendencias a tener en cuenta"},"content":{"rendered":"
<\/div><\/div>

De cara a la nueva normalidad, es importante reconocer que, como en todos los aspectos de la vida cotidiana, el consumo tambi\u00e9n se ha visto impactado, no solamente por las condiciones log\u00edsticas globales, sino principalmente por los nuevos perfiles y tendencias del consumidor.<\/p>\n

Por ello, es clave considerar estas algunas de tendencias globales de consumo propuestas por KPMG tendencias<\/a><\/span><\/u>:<\/p>\n

    \n
  1. Factores a considerar. <\/strong>Primero, debemos considerar como uno de los factores que configura este perfil a la crisis econ\u00f3mica. Con menos ingresos, la relaci\u00f3n entre calidad y precio se vuelve en el principal factor de compra para 6 de cada 10 consumidores (seg\u00fan el informe \u2018Consumidores y nueva realidad\u2019 de KPMG).<\/li>\n<\/ol>\n
      \n
    1. Despegue del canal digital.<\/strong> El crecimiento de los canales digitales, en parte gracias al confinamiento, ha generado que los consumidores compren, contraten servicios e interact\u00faen con las marcas de forma digital. En el Per\u00fa, la C\u00e1mara de Comercio de Lima (CCL) proyect\u00f3 que, para el 2021, 11 millones 250 mil personas comprar\u00edan por internet; y para el 2025 el e-commerce crecer\u00eda hasta 110%.<\/li>\n<\/ol>\n
        \n
      1. Repensar la tienda f\u00edsica.<\/strong> Como consecuencia del despegue de la venta online, es necesario reconocer la necesidad de reinventar las tiendas f\u00edsicas. Asimismo, de la experiencia diferencial es necesario pasar al refuerzo de las medidas sanitarias. A este fin, el 32% de los consumidores aseguran que si disponen de las precauciones necesarias volver\u00edan a sus h\u00e1bitos anteriores, por lo que priorizar las medidas de seguridad y sanitarias ser\u00e1 indispensable para volver a atraer a los clientes a las tiendas f\u00edsicas.<\/li>\n<\/ol>\n
          \n
        1. Cadenas de suministro.<\/strong> La crisis de contenedores ha puesto a prueba al sector comercio, principalmente a aquellas compa\u00f1\u00edas con proveedores distribuidos en otros pa\u00edses. En el mediano plazo las empresas deber\u00e1n de evaluar la adaptabilidad de su cadena de suministro y log\u00edstica para evitar desabastecimiento y garantizar la continuidad del negocio.<\/li>\n<\/ol>\n<\/div>
          <\/div><\/div><\/div><\/div>
          <\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[164],"class_list":["post-4395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor","tag-febrero2022"],"yoast_head":"\nConsumo en post-pandemia: cuatro tendencias a tener en cuenta - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumo en post-pandemia: cuatro tendencias a tener en cuenta - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T15:40:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-17T16:40:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"headline\":\"Consumo en post-pandemia: cuatro tendencias a tener en cuenta\",\"datePublished\":\"2022-02-03T15:40:08+00:00\",\"dateModified\":\"2022-03-17T16:40:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/\"},\"wordCount\":1246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg\",\"keywords\":[\"febrero2022\"],\"articleSection\":[\"Comportamiento y tendencias del consumidor\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/\",\"url\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/\",\"name\":\"Consumo en post-pandemia: cuatro tendencias a tener en cuenta - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg\",\"datePublished\":\"2022-02-03T15:40:08+00:00\",\"dateModified\":\"2022-03-17T16:40:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#primaryimage\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/willardmanrique.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumo en post-pandemia: cuatro tendencias a tener en cuenta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/willardmanrique.pe\/#website\",\"url\":\"https:\/\/willardmanrique.pe\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/willardmanrique.pe\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\/\/willardmanrique.pe\"],\"url\":\"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumo en post-pandemia: cuatro tendencias a tener en cuenta - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/","og_locale":"en_US","og_type":"article","og_title":"Consumo en post-pandemia: cuatro tendencias a tener en cuenta - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/","og_site_name":"Willard Manrique","article_published_time":"2022-02-03T15:40:08+00:00","article_modified_time":"2022-03-17T16:40:58+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"Consumo en post-pandemia: cuatro tendencias a tener en cuenta","datePublished":"2022-02-03T15:40:08+00:00","dateModified":"2022-03-17T16:40:58+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/"},"wordCount":1246,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg","keywords":["febrero2022"],"articleSection":["Comportamiento y tendencias del consumidor"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/","url":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/","name":"Consumo en post-pandemia: cuatro tendencias a tener en cuenta - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg","datePublished":"2022-02-03T15:40:08+00:00","dateModified":"2022-03-17T16:40:58+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_3FEB22.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2022\/02\/03\/consumo-en-post-pandemia-cuatro-tendencias-a-tener-en-cuenta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"Consumo en post-pandemia: cuatro tendencias a tener en cuenta"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=4395"}],"version-history":[{"count":1,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4395\/revisions"}],"predecessor-version":[{"id":4396,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4395\/revisions\/4396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/4401"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=4395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=4395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=4395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}