{"id":4393,"date":"2022-03-17T11:17:36","date_gmt":"2022-03-17T16:17:36","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4393"},"modified":"2022-04-01T11:49:22","modified_gmt":"2022-04-01T16:49:22","slug":"consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/","title":{"rendered":"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o"},"content":{"rendered":"
<\/div><\/div>

La reducci\u00f3n de algunas restricciones sociales en el pa\u00eds y el regreso progresivo a la \u201cnormalidad\u201d ha generado que el consumo en los hogares del interior del pa\u00eds se dinamice. En esta l\u00ednea, un reciente estudio de Kantar revel\u00f3 que el gasto en hogares de provincias incrementar\u00eda en un 5% al finalizar el primer trimestre del 2022, mientras que Lima no lograr\u00eda recuperarse debido a la falta de oportunidades de crecimiento del empleo formal.<\/p>\n

De acuerdo con la investigaci\u00f3n, a la fecha, las categor\u00edas de productos que han ganado terreno entre enero y marzo del presente a\u00f1o son aquellas relacionadas a las reuniones sociales. Este es el caso de las bebidas alcoh\u00f3licas y no alcoh\u00f3licas, seguidas por los art\u00edculos de cuidado personal como son los cosm\u00e9ticos y los productos de limpieza de cocina.<\/p>\n

Por otro lado, las familias peruanas contin\u00faan prefiriendo comprar en gran volumen con el fin de ahorrar en costos y en tiempo al visitar menos veces los establecimientos comerciales.<\/p>\n

Asimismo, la compra de productos de formatos medianos y grandes de consumo masivo (que incluye a los alimentos, bebidas y la categor\u00eda de cuidado del hogar) representar\u00e1n el 49% del gasto, dos puntos porcentuales m\u00e1s que en el 2020; y los productos de formato peque\u00f1o, alcanzar\u00e1n el 30%.<\/p>\n

Teniendo en cuenta estas tendencias, es importante tener presente, desde las empresas de consumo, adaptar su oferta a las exigencias del mercado.<\/p>\n

Fuente: https:\/\/gestion.pe\/economia\/consumo-de-los-hogares-peruanos-caeria-1-durante-el-primer-trimestre-noticia\/<\/a><\/span><\/u><\/p>\n<\/div>

<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[167],"class_list":["post-4393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor","tag-mar2022"],"yoast_head":"\nConsumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T16:17:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T16:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"headline\":\"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o\",\"datePublished\":\"2022-03-17T16:17:36+00:00\",\"dateModified\":\"2022-04-01T16:49:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/\"},\"wordCount\":1188,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg\",\"keywords\":[\"MAR2022\"],\"articleSection\":[\"Comportamiento y tendencias del consumidor\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/\",\"url\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/\",\"name\":\"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg\",\"datePublished\":\"2022-03-17T16:17:36+00:00\",\"dateModified\":\"2022-04-01T16:49:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#primaryimage\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/willardmanrique.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/willardmanrique.pe\/#website\",\"url\":\"https:\/\/willardmanrique.pe\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/willardmanrique.pe\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\/\/willardmanrique.pe\"],\"url\":\"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/","og_locale":"en_US","og_type":"article","og_title":"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/","og_site_name":"Willard Manrique","article_published_time":"2022-03-17T16:17:36+00:00","article_modified_time":"2022-04-01T16:49:22+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o","datePublished":"2022-03-17T16:17:36+00:00","dateModified":"2022-04-01T16:49:22+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/"},"wordCount":1188,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg","keywords":["MAR2022"],"articleSection":["Comportamiento y tendencias del consumidor"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/","url":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/","name":"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg","datePublished":"2022-03-17T16:17:36+00:00","dateModified":"2022-04-01T16:49:22+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2022\/02\/nota_17MAR22-min.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2022\/03\/17\/consumo-en-los-hogares-de-provincias-aumentaria-en-5-este-ano\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"Consumo en los hogares de provincias aumentar\u00eda en 5% este a\u00f1o"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=4393"}],"version-history":[{"count":2,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4393\/revisions"}],"predecessor-version":[{"id":4403,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4393\/revisions\/4403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/4400"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=4393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=4393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=4393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}