{"id":4376,"date":"2022-01-28T17:56:21","date_gmt":"2022-01-28T22:56:21","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4376"},"modified":"2022-01-31T18:15:28","modified_gmt":"2022-01-31T23:15:28","slug":"walmart-el-primer-minorista-que-abasteceria-directamente-las-cocinas-de-sus-clientes","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2022\/01\/28\/walmart-el-primer-minorista-que-abasteceria-directamente-las-cocinas-de-sus-clientes\/","title":{"rendered":"Walmart, el primer minorista que abastecer\u00eda directamente las cocinas de sus clientes"},"content":{"rendered":"
<\/div><\/div>

Este a\u00f1o, Walmart se ha propuesto mantener su liderazgo en el comercio minorista global, principalmente si hablamos de innovaci\u00f3n. Si bien, a finales de diciembre anunci\u00f3 que est\u00e1 evaluando la creaci\u00f3n de una criptomoneda e ingresar al metaverso<\/a><\/span><\/u>, ahora busca acercase m\u00e1s a sus consumidores a trav\u00e9s de su servicio InHome que permitir\u00e1 a los empleados ingresar a los hogares de los consumidores participantes para entregar productos comestibles.<\/p>\n

A trav\u00e9s de este nuevo servicio, la compa\u00f1\u00eda busca llegar a 30 millones de hogares para fines de 2022. Esto lo piensan lograr a trav\u00e9s de un c\u00f3digo de entrada \u00fanico y de una sola vez, gracias al cual un asociado de InHome entrar\u00e1 a la casa del cliente y abastecer\u00e1 su cocina.<\/p>\n

La seguridad es un tema relevante en este tipo de servicios, por lo que Walmart ha dispuesto que sus empleados registren sus movimientos con c\u00e1maras corporales, que ser\u00e1n monitoreadas por la compa\u00f1\u00eda minorista.<\/p>\n

Para la implementaci\u00f3n de este servicio, Walmart planea contratar a m\u00e1s de 3,000 personas las que, eventualmente, conducir\u00e1n camionetas de reparto 100% el\u00e9ctricas; sin embargo, InHome solo estar\u00e1 disponible en algunas ciudades y c\u00f3digos postales. Los clientes pueden contratar el servicio por US$ 19.95 al mes o US$ 148 al a\u00f1o.<\/p>\n

Experiencias previas<\/strong><\/span><\/h4>\n

En 2017, Walmart dio sus primeros pasos en un servicio de estas caracter\u00edsticas, que fue respaldado por la empresa de seguridad inteligente August, la cual hizo accesibles las cerraduras de las puertas. Por su parte, en el mismo a\u00f1o, Amazon lanz\u00f3 un servicio similar, Amazon Key.<\/p>\n

Hasta el momento, los comercios hab\u00edan apostado por optimizar sus servicios hasta la \u00faltima milla, logrando, en l\u00edneas generales, buenos resultados. Con esta apuesta, Walmart quiere llegar hasta tu cocina y guardar tus productos. A trav\u00e9s del tiempo, veremos c\u00f3mo evoluciona este tipo de servicios y si los consumidores est\u00e1n dispuestos a abrir sus casas a extra\u00f1os.<\/p>\n

Fuente: https:\/\/cnnespanol.cnn.com\/video\/walmart-inhome-entregas-a-domicilio-pkg-cnn-dinero\/<\/a><\/span><\/u><\/p>\n<\/div>

<\/div><\/div><\/div><\/div>
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