{"id":4367,"date":"2021-12-15T18:48:02","date_gmt":"2021-12-15T23:48:02","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4367"},"modified":"2022-01-31T19:09:55","modified_gmt":"2022-02-01T00:09:55","slug":"cuales-fueron-las-potencias-globales-del-comercio-minorista-en-2021","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/12\/15\/cuales-fueron-las-potencias-globales-del-comercio-minorista-en-2021\/","title":{"rendered":"\u00bfCu\u00e1les fueron las potencias globales del comercio minorista en 2021?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>En un contexto de crisis sanitaria, log\u00edstica y energ\u00e9tica; adem\u00e1s de ver qu\u00e9 hicimos bien y qu\u00e9 pudimos haber hecho mejor, es importante analizar qu\u00e9 negocios minoristas fueron los que lograron un mejor desempe\u00f1o, incluso como un primer paso de benchmarking para implementar en el negocio propio, por ejemplo. Sin duda, ser\u00e1 clave identificar qu\u00e9 hicieron bien los que, en medio de la crisis, vieron una oportunidad y crecieron.<\/p>\n<p>La <u><span style=\"color: #003591;\"><a style=\"color: #003591;\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/cr\/Documents\/consumer-business\/estudios\/potencias-globales-comercio-minorista-2021.pdf.\">24\u00aa edici\u00f3n del estudio Las potencias globales del comercio minorista 2021<\/a><\/span><\/u>, de Deloitte, identific\u00f3 a los 250 minoristas m\u00e1s grandes del mundo, analizando su desempe\u00f1o y los factores que impactaron en su desarrollo. Asimismo, esta edici\u00f3n del estudio reflexiona sobre el impacto del COVID-19 en los principales minoristas mundiales.<\/p>\n<p>El podio global se configura de la siguiente manera: en el n\u00famero 1, a Walmart, que ha liderado el Top de desde hace m\u00e1s de 20 a\u00f1os, registrando un crecimiento interanual de ingresos minoristas de 1.9% (FY 2019); segundo, tenemos a Amazon, que viene escalando posiciones desde el FY 2015. Este a\u00f1o fue la \u00fanica que mantuvo esa tendencia. El puesto 3 lo ocupa Costco, desplazado del segundo lugar por Amazon.<\/p>\n<p>Entre algunos de los factores que jugaron a favor -y en contra- de los principales minoristas globales, y que deber\u00edamos mirar de cerca de cara al 2022, podemos considerar:<\/p>\n<ul>\n<li>Los 10 principales minoristas se concentraron en los mercados principales y decidieron retirarse de algunos mercados internacionales (por ejemplo, <u><span style=\"color: #003591;\"><a style=\"color: #003591;\" href=\"https:\/\/www.cronista.com\/apertura-negocio\/empresas\/la-marca-walmart-deja-el-mercado-argentino-y-queda-changomas\/\">en setiembre, Walmat decidi\u00f3 cerrar sus operaciones en el mercado argentino<\/a><\/span><\/u>).<\/li>\n<li>Los principales minoristas que registraron un mayor crecimiento pudieron identificar oportunidades para el consumidor presentadas por la pandemia del COVID-19 (compras y entregas en l\u00ednea, la continuidad operativa en tienda, etc.)<\/li>\n<li>Los minoristas que s\u00ed vieron impactada su demanda de categor\u00edas de otros productos (como moda y lujo) debido a cambios en el comportamiento del consumidor, fueron los que no supieron responder con rapidez a los cambios en su modelo de negocio para soluciones de comercio electr\u00f3nico.<\/li>\n<li>Uno de los efectos m\u00e1s destacados en este periodo es el crecimiento del comercio electr\u00f3nico, que se increment\u00f3 notablemente en todo el mundo, principalmente de las ventas minoristas en l\u00ednea. Por ejemplo, en el Per\u00fa, seg\u00fan un estudio de McKinsey, en 90 d\u00edas el comercio electr\u00f3nico creci\u00f3 m\u00e1s de 300%, es decir, solo en 3 meses, se logr\u00f3 un crecimiento de 10 a\u00f1os en ecommerce. En nuestra regi\u00f3n, las entregas de Mercado Libre se duplicaron en el segundo trimestre de 2020 en comparaci\u00f3n al a\u00f1o previo.<\/li>\n<li>Otros minoristas, como los vendedores de comestibles (beneficiados por el cierre de restaurantes) y minoristas en l\u00ednea (favorecidos de la aversi\u00f3n de los consumidores a las compras en tienda f\u00edsica) han visto un crecimiento destacado en su actividad.<\/li>\n<\/ul>\n<p>Fuente: <u><span style=\"color: #003591;\"><a style=\"color: #003591;\" href=\"https:\/\/www2.deloitte.com\/do\/es\/pages\/consumer-business\/articles\/potencias-globales-comercio-minorista-2021.html\">https:\/\/www2.deloitte.com\/do\/es\/pages\/consumer-business\/articles\/potencias-globales-comercio-minorista-2021.html<\/a><\/span><\/u><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[162],"class_list":["post-4367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor","tag-diciembre2021"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1les fueron las potencias globales del comercio minorista en 2021? 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