{"id":4352,"date":"2021-11-08T10:04:07","date_gmt":"2021-11-08T15:04:07","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4352"},"modified":"2021-11-30T16:52:45","modified_gmt":"2021-11-30T21:52:45","slug":"crecen-preferencias-por-marcas-alternativas-y-formatos-mas-pequenos-en-el-consumo-peruano","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/11\/08\/crecen-preferencias-por-marcas-alternativas-y-formatos-mas-pequenos-en-el-consumo-peruano\/","title":{"rendered":"Crecen preferencias por marcas alternativas y formatos m\u00e1s peque\u00f1os en el consumo peruano"},"content":{"rendered":"
<\/div><\/div>

En nuestro pa\u00eds, la inflaci\u00f3n ha subido 5.23% en el \u00faltimo a\u00f1o, entre octubre del 2020 y septiembre del 2021, seg\u00fan reporta BBVA Research<\/a><\/span><\/u>. Esto tiene un impacto directo en cobertura de la canasta b\u00e1sica familiar de miles de hogares peruanos; en parte, debido que el alza de precios de muchos productos se ve trasladada a los consumidores, reduciendo su capacidad de adquisici\u00f3n. A ello, se suma el contexto internacional (cuellos de botella en los principales puertos, problemas en la cadena de suministro y alza en los fletes marinos en productos e insumos importados), que ha terminado impactando en la capacidad de compra y generando cambios en las preferencias del consumidor peruano.<\/p>\n

Recientemente, la Asociaci\u00f3n de Bodegueros del Per\u00fa dio cuenta que hay una oferta de nuevas marcas a precios ligeramente m\u00e1s bajos; adem\u00e1s de una preferencia por formatos m\u00e1s peque\u00f1os, m\u00e1s accesibles para la venta en bodegas y en el canal tradicional.<\/p>\n

Para Andr\u00e9s Choy, presidente del gremio bodeguero, esta tendencia responde a que, en la actualidad, las personas generan ingresos diarios, a trav\u00e9s de sus emprendimientos u otras formas de trabajo. En ese sentido, pasaron a proyectar sus compras para el hogar a partir de sus ingresos del d\u00eda a d\u00eda.<\/p>\n

Consumo en bodegas sigue a la baja<\/strong><\/h3>\n

En el canal tradicional, principalmente en las bodegas, se experimenta una desaceleraci\u00f3n de la venta. Seg\u00fan cifras de la Asociaci\u00f3n de Bodegueros del Per\u00fa, en los \u00faltimos tres meses, las ventas en bodegas vienen cayendo constantemente (hasta en 20%, respecto al primer trimestre de este a\u00f1o). Principalmente, debido a la permanente alza de precios y aumento del Impuesto Selectivo al Consumo (ISC) que se dio a inicios de este a\u00f1o.<\/p>\n

La ca\u00edda en las ventas en bodegas refleja cambios en la forma su abastecimiento. Este antes se realizaba cada 15 d\u00edas, en determinados productos, ahora incluso a la compra es diaria, seg\u00fan el margen que les genera la venta. Eso, por un lado, impulsa que se identifiquen los productos con mayor rotaci\u00f3n y apuesten por la venta de productos frescos para tener margen de ganancias.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div>
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