{"id":4348,"date":"2021-11-18T10:00:38","date_gmt":"2021-11-18T15:00:38","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4348"},"modified":"2021-12-15T18:52:21","modified_gmt":"2021-12-15T23:52:21","slug":"tendencias-globales-en-sector-automotriz-por-que-el-consumidor-no-acelera-la-preferencia-y-compra-de-vehiculos-electricos","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/11\/18\/tendencias-globales-en-sector-automotriz-por-que-el-consumidor-no-acelera-la-preferencia-y-compra-de-vehiculos-electricos\/","title":{"rendered":"Tendencias globales en sector automotriz: \u00bfPor qu\u00e9 el consumidor no acelera la preferencia y compra de veh\u00edculos el\u00e9ctricos?"},"content":{"rendered":"
<\/div><\/div>

Recientemente, Deloitte public\u00f3 la duod\u00e9cima edici\u00f3n Estudio Global del Consumidor Automotriz 2021<\/a><\/span><\/u>, realizado en m\u00e1s de 24 mil consumidores de 23 pa\u00edses para identificar tendencias y preferencias respecto a los veh\u00edculos el\u00e9ctricos (EV, por sus siglas ingl\u00e9s), la experiencia y forma de compra, financiamiento, entre otras variables.<\/p>\n

La investigaci\u00f3n reporta que, en el corto plazo, hay m\u00e1s dudas que certezas en el consumidor online respecto a los el\u00e9ctricos. La intenci\u00f3n de comprar un veh\u00edculo de gasolina o di\u00e9sel se ha aumentado, debido a que la tecnolog\u00eda en ese tipo de medios de transporte es m\u00e1s asequible y comprobada (p. ej., en Estados Unidos, un 74% estar\u00eda a favor de adquirir un veh\u00edculo a gasolina). La mayor\u00eda manifiesta una preocupaci\u00f3n por la autonom\u00eda (el kilometraje que puedan cubrir) y por la falta de infraestructura adecuada para abastecer estos veh\u00edculos.<\/p>\n

En nuestro pa\u00eds, la realidad no es distinta. Un estudio reciente de EY, a pedido de la Asociaci\u00f3n de Autom\u00f3viles del Per\u00fa<\/a><\/span><\/u>, proyect\u00f3 que, al 2030, la presencia de veh\u00edculos el\u00e9ctricos en el parque automotor solo alcanzar\u00eda el 5%. A la par de la tendencia global, en el Per\u00fa tambi\u00e9n es una preocupaci\u00f3n la falta de infraestructura apropiada para la recarga de bater\u00edas.<\/p>\n

Dudas en la experiencia de compra online<\/strong><\/h3>\n

Por otro lado, pese al crecimiento global del consumo online, el sector automotriz experimenta una particularidad: todav\u00eda hay una prevalencia de la compra presencial de este tipo de bienes. Se prefiere la relaci\u00f3n directa con el vendedor, la experiencia de cara al veh\u00edculo, la construcci\u00f3n de la relaci\u00f3n con la marca, entre otros factores clave. Por ejemplo; en Estados Unidos, el 75% de los consumidores alegaron que necesitan ver el veh\u00edculo antes de comprarlo; y en pa\u00edses como India y Jap\u00f3n, el consumidor automotriz no se siente c\u00f3modo comprando online (42% y 41%, respectivamente).<\/p>\n

En cuanto al financiamiento, los aplazamientos de pago de veh\u00edculos tambi\u00e9n est\u00e1n generando cierta preocupaci\u00f3n en todo el mundo. El consumidor estadounidense m\u00e1s joven mostr\u00f3 m\u00e1s del doble de posibilidades de retrasar sus pagos, como uno de los hallazgos m\u00e1s significativos proyectados en el estudio.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div>
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