{"id":4304,"date":"2021-05-10T01:09:57","date_gmt":"2021-05-10T06:09:57","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4304"},"modified":"2021-10-26T01:17:18","modified_gmt":"2021-10-26T06:17:18","slug":"el-comercio-electronico-no-es-un-fin-es-un-medio-diario-el-comercio","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/05\/10\/el-comercio-electronico-no-es-un-fin-es-un-medio-diario-el-comercio\/","title":{"rendered":"Diario El Comercio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:1.32;\">El comercio electr\u00f3nico no es un fin, es un medio<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p>El Covid-19 dinamiz\u00f3 el comercio electr\u00f3nico en el Per\u00fa y el mundo. Muchos consumidores realizaron compras por canales digitales. Algunos no tuvieron una buena experiencia inicial debido a las restricciones sanitarias, aumento de demanda o falta de oferta log\u00edstica. Sin embargo, en el pa\u00eds, el e-commerce creci\u00f3 87% impulsado por las categor\u00edas de electrodom\u00e9sticos y alimentos, seg\u00fan Euromonitor; y aproximadamente 9 millones de peruanos compraron por internet al menos en una oportunidad, de acuerdo a la C\u00e1mara de Comercio de Lima.<\/p>\n<p>Actualmente, muchas bodegas reciben pedidos por WhatsApp, cobran por Yape y hacen el delivery en bicicleta. Esto tambi\u00e9n es comercio electr\u00f3nico. En estas microempresas la inversi\u00f3n no se da necesariamente en desarrollos tecnol\u00f3gicos, sino en smartphones utilizando las opciones disponibles de comunicaci\u00f3n y medios de pago. De la misma manera, jardineros, peluquer\u00edas, alba\u00f1iles, entre muchos otros tambi\u00e9n gestionan sus citas, acuerdan tarifas y realizan cobros.<\/p>\n<p>Desde la perspectiva empresarial, la prioridad -recursos e inversi\u00f3n- que se le debe dar al canal online depende de la categor\u00eda -productos o servicios- en la que participamos y al cliente al cual atendemos.<\/p>\n<p>Las barreras entre los canales f\u00edsicos y digitales son cada vez menos claras. Un cliente puede iniciar un proceso de compra en el mundo digital y terminarlo presencialmente en una tienda o viceversa. Si lo vemos desde la perspectiva del cliente, el proceso de compra pasa por 1) Identificar una necesidad, 2) Considerar un producto o servicio, 3) Decidir, y finalmente 4) Ejecutar la compra. Los consumidores no transitamos de manera lineal por estas cuatro fases y la participaci\u00f3n de la tecnolog\u00eda y los medios digitales est\u00e1 presente en todas las anteriores.<\/p>\n<p>En categor\u00edas, como agencias de viaje, banca o restaurantes, los canales digitales han crecido en relativa importancia y, por tanto, las empresas han invertido en plataformas digitales, personal y servicios log\u00edsticos. En contraposici\u00f3n, solo una fracci\u00f3n muy peque\u00f1a de art\u00edculos de primera necesidad -leche, arroz, pollo, etc.- se compran por medios digitales en el Per\u00fa. Para las compa\u00f1\u00edas que comercializan este tipo de productos no existen incentivos econ\u00f3micos que sustenten apuestas a gran escala por el e-commerce.<\/p>\n<p>Esto nos permite ver al comercio electr\u00f3nico no como un fin, sino como un medio para vender m\u00e1s. Posibilita llegar a nuevos clientes y, en algunos casos, afrontar la coyuntura sanitaria, econ\u00f3mica y social. El e-commerce se seguir\u00e1 desarrollando, en la medida que crezca la confianza de los consumidores, se ampl\u00ede el acceso a internet, mejore la infraestructura log\u00edstica de \u00faltima milla y se masifiquen los medios de pago disponibles.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:33px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#003591;--button_gradient_bottom_color:#003591;--button_gradient_top_color_hover:rgba(24,27,32,0.92);--button_gradient_bottom_color_hover:rgba(24,27,32,0.92);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/10\/10.05.21-Diario-El-Comercio.png\"><span class=\"fusion-button-text\">Revisa la nota completa<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-4304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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