{"id":4292,"date":"2021-05-24T00:38:21","date_gmt":"2021-05-24T05:38:21","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4292"},"modified":"2021-10-26T00:39:57","modified_gmt":"2021-10-26T05:39:57","slug":"uno-de-cada-dos-peruanos-planea-comprar-el-regalo-de-mama-por-internet","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/05\/24\/uno-de-cada-dos-peruanos-planea-comprar-el-regalo-de-mama-por-internet\/","title":{"rendered":"Uno de cada dos peruanos planea comprar el regalo de mam\u00e1 por internet"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>En el Per\u00fa, el D\u00eda de la Madre es una de las festividades m\u00e1s celebradas y esto se ha visto reflejado en el buscador de Google, en donde este a\u00f1o las consultas sobre esta celebraci\u00f3n se registraron un mes antes.<\/p>\n<p>Aunque el a\u00f1o pasado el inter\u00e9s por\u00a0esta fecha decreci\u00f3 un 2%, debido a la falta de movilidad y la incertidumbre respecto de las reglas de cuarentena; este a\u00f1o los peruanos acudieron al buscador para encontrar inspiraci\u00f3n sobre qu\u00e9 dedicar y qu\u00e9 regalar: la b\u00fasqueda de t\u00e9rminos como \u201cfrases\u201d y \u201cregalos\u201d crecieron un 36% y 32% respectivamente en comparaci\u00f3n con 2019.<\/p>\n<p>De acuerdo con la encuesta que realiz\u00f3 Google,\u00a0uno de cada dos compradores planea adquirir sus regalos para este d\u00eda especial a trav\u00e9s del internet,\u00a0de los cuales el 80% preferir\u00e1 recibir el producto directamente en casa.\u00a0Esta tendencia se da porque priorizan garantizar la fecha y hora de llegada del regalo (29%) o por la oferta de opciones para personalizarlo (18%).<\/p>\n<p>Respecto a la compra del regalo, los encuestados se\u00f1alan que prefieren las tiendas departamentales (25%), seguidas por tiendas especializadas en regalos (22%) y la opci\u00f3n de comprarlo a conocidos que vendan regalos (22%).<\/p>\n<p>Cuando se consult\u00f3 por el tipo de regalo que tienen en mente para esta fecha, se encontr\u00f3 en primer lugar ropa y\/o zapatos (37%) y, en segundo lugar, accesorios (24%) y productos de belleza (24%). Le siguen celulares (17%), electrodom\u00e9sticos (13%) y experiencias (10%).<\/p>\n<p>Finalmente, el 46% de los peruanos explic\u00f3 que el principal motivo de comprar por internet fueron los precios y descuentos, seguido por la conveniencia (43%), la higiene (42%), la disponibilidad de inventario (33%) y, la amplia variedad de productos (21%).<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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