{"id":4239,"date":"2021-07-09T22:41:45","date_gmt":"2021-07-10T03:41:45","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4239"},"modified":"2021-10-25T22:43:30","modified_gmt":"2021-10-26T03:43:30","slug":"las-ventas-de-cuidado-de-la-piel-alcanzarian-los-us-181-mil-millones-para-el-2025","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/07\/09\/las-ventas-de-cuidado-de-la-piel-alcanzarian-los-us-181-mil-millones-para-el-2025\/","title":{"rendered":"Las ventas de cuidado de la piel alcanzar\u00edan los US$ 181 mil millones para el 2025"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>El uso de mascarillas para detener los contagios de la COVID-19 ha tenido un importante impacto en la industria de la belleza. Actualmente, el uso del maquillaje ha disminuido, obligando a las empresas de este rubro a experimentar cambios en la forma de ofrecer y vender sus productos. Sin embargo, en el \u00faltimo seminario web de Euromonitor, denominado \u201cBelleza en recuperaci\u00f3n: ser ecol\u00f3gico y limpio\u201d, se indic\u00f3 que las ventas de belleza y cuidado personal de comercio electr\u00f3nico aumentaron un 23% durante el 2020-2021.<\/p>\n<p>El 51% de las empresas de belleza encuestadas indicaron que implementar\u00edan estrategias digitales para ingresar al mundo phygital, que involucra experiencias de compra f\u00edsicas y virtuales, pues, las experiencias en el hogar habilitadas virtualmente seguir\u00e1n siendo necesarias para impulsar las ventas de comercio electr\u00f3nico.<\/p>\n<p>Para el 2025, se prev\u00e9 que el cuidado de la piel ser\u00e1 cada vez un tema m\u00e1s relevante para los consumidores. Esta categor\u00eda alcanzar\u00eda ventas de US$ 181 mil millones, principalmente lideradas por Asia Pac\u00edfico, donde los consumidores est\u00e1n en la b\u00fasqueda del \u2018skinimalismo\u2019, que se manifiesta en mensajes, f\u00f3rmulas y rutinas de marca. Esto demuestra que las empresas que se preocupen por comunicar con transparencia y confianza a sus consumidores tendr\u00e1n una buena acogida.<\/p>\n<p>En cuanto al mercado de Asia Pac\u00edfico, los productos que impulsar\u00e1n el consumo ser\u00e1n los de color y cuidado de la piel. En este contexto, los retailers de belleza que est\u00e9n impulsados por un prop\u00f3sito, tengan conocimientos digitales y est\u00e9n respaldados cl\u00ednicamente, tienen m\u00e1s probabilidades de prosperar y aumentar sus ventas.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-canales-de-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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