{"id":4194,"date":"2021-08-05T21:38:16","date_gmt":"2021-08-06T02:38:16","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4194"},"modified":"2022-03-28T11:49:02","modified_gmt":"2022-03-28T16:49:02","slug":"los-cambios-de-conducta-de-los-consumidores-y-su-impacto-en-los-fletes-maritimos-anda-peru","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/08\/05\/los-cambios-de-conducta-de-los-consumidores-y-su-impacto-en-los-fletes-maritimos-anda-peru\/","title":{"rendered":"ANDA Per\u00fa"},"content":{"rendered":"
<\/div><\/div>

Los cambios de conducta de los consumidores y su impacto en los fletes mar\u00edtimos<\/h3><\/div>
<\/div>

El proceso de reactivaci\u00f3n econ\u00f3mica mundial se viene acelerando desde el \u00faltimo trimestre del 2020. Asimismo, desde inicios del 2021 se viene evidenciando un incremento significativo sobre los costos de transporte mar\u00edtimo. Hace seis meses el flete de un contenedor de 40 pies desde Shanghai al Callao costaba aproximadamente US$ 1,200, actualmente, el mismo flete cuesta alrededor de US$ 15,000.<\/p>\n

Esta subida del transporte mar\u00edtimo, sumada a la devaluaci\u00f3n de la moneda nacional, el aumento del costo de los commodities y la escasez de componentes electr\u00f3nicos, viene afectando la oferta y los precios de los bienes de consumo en el Per\u00fa, especialmente a aquellos de menor valor y mayor volumen.<\/p>\n

Son muchos los factores detr\u00e1s del aumento de los fletes, entre ellos la escasez de contenedores, la saturaci\u00f3n de los puertos mar\u00edtimos, el n\u00famero de barcos disponibles, el aumento del precio del petr\u00f3leo, entre otros. A su vez, estos factores se originan debido al aumento a nivel mundial en la demanda de bienes y a restricciones sanitarias en las cadenas de suministros.<\/p>\n

Desde el punto de vista comercial, resulta interesante entender el cambio en los h\u00e1bitos de consumo de la humanidad como un conjunto a ra\u00edz de la pandemia. A nivel global, las personas est\u00e1n adquiriendo m\u00e1s bienes f\u00edsicos que servicios. El CEO de Maersk, una de las navieras m\u00e1s grandes del mundo declar\u00f3: \u201cNo previmos c\u00f3mo el Covid cambiar\u00eda los patrones de consumo. Las personas usan una mayor proporci\u00f3n de sus ingresos en bienes\u201d.<\/p>\n

En el mundo, muchos de los servicios han dejado de estar disponibles por diversas restricciones. El miedo al contagio hace que las personas acudan menos a restaurantes, peluquer\u00edas, cines o realicen viajes. Sin embargo, las ventas minoristas en Estados Unidos han llegado a los niveles m\u00e1ximos de los \u00faltimos diez a\u00f1os y el valor de los retailers de comercio electr\u00f3nico ha tenido incrementos notables. Tal es el caso de Amazon, cuya capitalizaci\u00f3n burs\u00e1til se ha duplicado a ra\u00edz de la pandemia.<\/p>\n

A la disminuci\u00f3n en la capacidad de consumo sufrida por las familias peruanas, se suman los factores antes mencionados, por lo que muchos bienes importados se seguir\u00e1n alejando de la capacidad de compra de los hogares. Cabe destacar que, en nuestro pa\u00eds, los cambios en los patrones de consumo se vienen dando en otro sentido. Los consumidores postergan las decisiones de compra, eligen productos m\u00e1s econ\u00f3micos de nuevas marcas, compran productos a granel y toman decisiones m\u00e1s racionales en busca del mejor costo-beneficio.<\/p>\n

En la medida que la vacunaci\u00f3n contin\u00fae avanzando en el mundo y se ampl\u00ede la oferta de transporte mar\u00edtimo, los fletes se reducir\u00e1n. Sin embargo, la expectativa de volver a los costos de fletes de hace un a\u00f1o es muy poco probable en el corto plazo. El desaf\u00edo de las marcas y canales de distribuci\u00f3n ser\u00e1 adaptar el portafolio a los cambios del consumidor local. Replantear el actual modelo log\u00edstico, optimizar la gesti\u00f3n de los inventarios y desarrollar esquemas de financiamiento permitir\u00e1 contrarrestar la contracci\u00f3n en la demanda.<\/p>\n<\/div>

<\/div>
Revisa la nota completa<\/span><\/i><\/a><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-4194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"\nANDA Per\u00fa - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2021\/08\/05\/los-cambios-de-conducta-de-los-consumidores-y-su-impacto-en-los-fletes-maritimos-anda-peru\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANDA Per\u00fa - 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