{"id":4188,"date":"2021-09-05T21:20:34","date_gmt":"2021-09-06T02:20:34","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4188"},"modified":"2021-10-24T21:23:40","modified_gmt":"2021-10-25T02:23:40","slug":"solo-32-de-peruanos-planea-comprar-productos-de-consumo-masivo-via-online-el-2022","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/09\/05\/solo-32-de-peruanos-planea-comprar-productos-de-consumo-masivo-via-online-el-2022\/","title":{"rendered":"Solo 32% de peruanos planea comprar productos de consumo masivo v\u00eda online el 2022"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La pandemia y las restricciones sociales motiv\u00f3 a los peruanos a realizar compras de productos y servicios v\u00eda e-Commerce. Sin embargo, ahora ante el avance de la vacunaci\u00f3n contra la COVID-19 el porcentaje de estos habr\u00eda disminuido.<\/p>\n<p>Una de las categor\u00edas m\u00e1s afectada ser\u00eda la de consumo masivo (alimentos, cuidado personal, cuidado del hogar). Y es que solo el 32% de peruanos planea seguir comprando estos productos desde casa v\u00eda online el pr\u00f3ximo a\u00f1o, 50 puntos porcentuales menos que este a\u00f1o (82%), seg\u00fan estudio de Offerwise.<\/p>\n<p>La poblaci\u00f3n menos dispuesta a comprar en el 2022 este tipo de productos por el e-Commerce son aquellas personas de 45 y 54 a\u00f1os pertenecientes a los segmentos A\/B y C.<\/p>\n<p>Esta menor disposici\u00f3n de compra a trav\u00e9s de canales online responder\u00eda a que la poblaci\u00f3n buscar\u00e1 regresar al canal presencial o porque no habr\u00edan tenido una buena experiencia de compra satisfactoria a trav\u00e9s del e-Commerce.<\/p>\n<p>Asimismo, solo el 28% de peruanos planea adquirir productos o servicios de telecomunicaciones (telefon\u00eda, Internet, cable, celulares, y otros) por el canal online, cuando este a\u00f1o lo ha hecho el 89%.<\/p>\n<p>Si bien el porcentaje de peruanos que planea comprar ropa y calzado, y \u00fatiles de escritorio v\u00eda web el pr\u00f3ximo a\u00f1o cae en 24 y 9 puntos porcentuales, respecto a este a\u00f1o, nos encontrar\u00edamos en estas categor\u00edas por encima del promedio latinoamericano en porcentaje de poblaci\u00f3n con intenci\u00f3n de adquirirlas por el canal online en el 2022. Y es que a nivel de la regi\u00f3n solo el 41% planea comprar ropa y calzado v\u00eda web el pr\u00f3ximo a\u00f1o mientras que en \u00fatiles escolares el 48%.<\/p>\n<p>Cabe destacar que las categor\u00edas que crecer\u00edan el porcentaje de compras v\u00eda web desde casa el pr\u00f3ximo a\u00f1o versus el 2021 ser\u00edan las de juguetes y gimnasios. Finalmente, el caso de juguete se le var\u00eda en 7 puntos porcentuales mientras que en gimnasios el 63% de peruanos planea adquirir una membres\u00eda v\u00eda web y llevar un entrenamiento online cuando este a\u00f1o solo lo hizo el 43%.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-canales-de-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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