{"id":4179,"date":"2021-09-16T20:59:45","date_gmt":"2021-09-17T01:59:45","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4179"},"modified":"2021-10-24T21:00:54","modified_gmt":"2021-10-25T02:00:54","slug":"twitch-la-plataforma-que-acerca-a-las-marcas-con-las-nuevas-generaciones","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/09\/16\/twitch-la-plataforma-que-acerca-a-las-marcas-con-las-nuevas-generaciones\/","title":{"rendered":"Twitch: La plataforma que acerca a las marcas con las nuevas generaciones"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>A nivel comercial, uno de los aspectos positivos que ha dejado el confinamiento a nivel mundial, es el poder experimentar una r\u00e1pida e inigualable evoluci\u00f3n del desarrollo y uso de los medios digitales. Es as\u00ed como, al reducirse las opciones de ocio, las plataformas de \u201cstreaming\u201d o retransmisiones en directo, se han convertido en los principales medios de entretenimiento para los m\u00e1s j\u00f3venes, evidenciando una oportunidad de acercamiento para las marcas.<\/p>\n<p>El mayor protagonista de esta tendencia es Twitch, empresa que fue creada en 2011, con la finalidad de retransmitir contenido relacionado con videojuegos en directo y que a\u00f1os m\u00e1s tarde (2014) fue comprada por Amazon, quien mantuvo su esencia, pero diversific\u00f3 sus contenidos. Ahora se pueden encontrar canales de shows, cocina, arte, videojuegos y hasta streamers que se dedican \u00fanicamente a conversar con su audiencia. Esta variedad le ha permitido alcanzar solo durante el 2021 un total de 9.5 millones de streamers activos y 2.9 millones de espectadores simult\u00e1neos.<\/p>\n<p>Seg\u00fan un informe elaborado por GWI sobre Twitch, el 41% de los usuarios tiene entre 16 y 24 a\u00f1os, mientras que otro 32% se sit\u00faa entre los 25 y 34 a\u00f1os.\u00a0En este mismo estudio un 45% de los usuarios manifest\u00f3 que adquirir\u00edan un producto o servicio tan s\u00f3lo por el hecho de formar parte de la comunidad en torno a este, mientras que el 48% expres\u00f3 que suele consumir productos que ha visto anunciados en la plataforma.<\/p>\n<p>Aunque hoy se dice mucho de la competencia entre Twitch y YouTube o Facebook Gaming, es importante destacar que estas dos \u00faltimas plataformas no act\u00faan de la misma forma y tampoco alcanzan el engagement obtenido gracias a su formato \u201cen directo\u201d. En este espacio no se publican videos de forma peri\u00f3dica, sino m\u00e1s bien, funciona como una biblioteca de canales que retransmiten en directo y, a trav\u00e9s de un chat, los espectadores pueden interactuar tanto con el streamer como con los dem\u00e1s usuarios que se encuentren viendo en ese momento el mismo canal.<\/p>\n<p>De esta manera, el tener la oportunidad de hablar directamente con sus \u00eddolos o personas con los mismos intereses y no solo dejar un comentario, ha permitido incrementar la popularidad de esta plataforma y ese es un comportamiento que supone un nuevo reto para los anunciantes. Cabe destacar que, para generar reconocimiento de marca y conversaciones entre tales grupos juveniles, la plataforma ofrece diversas alternativas, desde marketing de influencers, anuncios, sponsors, eventos digitales o hasta crear un canal, todo depender\u00e1 de la estrategia de marketing que se busca desarrollar para encajar dentro de esta comunidad.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137],"tags":[157],"class_list":["post-4179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-opinion","tag-setiembre2021"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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