{"id":4154,"date":"2021-03-30T15:54:38","date_gmt":"2021-03-30T20:54:38","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4154"},"modified":"2021-03-30T15:54:38","modified_gmt":"2021-03-30T20:54:38","slug":"como-impactaron-las-marcas-propias-en-peru-y-latinoamerica","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/03\/30\/como-impactaron-las-marcas-propias-en-peru-y-latinoamerica\/","title":{"rendered":"\u00bfC\u00f3mo impactaron las marcas propias en Per\u00fa y Latinoam\u00e9rica?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La pandemia de la Covid-19 ha generado un fuerte impacto econ\u00f3mico en la regi\u00f3n, el mismo que se ha visto reflejado en la b\u00fasqueda de ahorro en las compras diarias. Por esta raz\u00f3n, seg\u00fan el \u00faltimo estudio de seg\u00fan NielsenIQ, una parte importante de los consumidores latinoamericanos recurri\u00f3 a las marcas propias o a las pertenecientes al supermercado, que se comercializan exclusivamente en sus establecimientos o en los vinculados a estos, ubic\u00e1ndolas dentro de la canasta b\u00e1sica como las de m\u00e1s relevancia durante el 2020.<\/p>\n<p>Durante la primera fase de la pandemia la marca propia jug\u00f3 un rol esencial para la econom\u00eda de Am\u00e9rica Latina, en promedio marzo fue el mes con m\u00e1s compras de marca propia en la regi\u00f3n, con un pico en Per\u00fa de hasta 164.9% del 15 al 22 de marzo, versus el a\u00f1o anterior. Asimismo, las ventas de la marca propia al final del 2020 crecieron un poco m\u00e1s del 10% en comparaci\u00f3n a la primera semana del mismo a\u00f1o para toda Latinoam\u00e9rica.<\/p>\n<p>Aunque la marca propia se desarroll\u00f3 positivamente en toda Latinoam\u00e9rica durante el 2020, tres pa\u00edses reflejaron mayores crecimientos para la categor\u00eda, en comparaci\u00f3n con el a\u00f1o anterior: el pa\u00eds de desarrollo m\u00e1s r\u00e1pido fue Uruguay con un crecimiento de 1.3 puntos porcentuales versus el 2019, seguido de Per\u00fa con 0.8 puntos porcentuales, sin embargo, Colombia se posicion\u00f3 como el pa\u00eds con m\u00e1s relevancia para la marca propia con un peso de 17% en el mercado local.<\/p>\n<p>Entre las categor\u00edas destacadas de la canasta b\u00e1sica se encuentran el aceite comestible en M\u00e9xico y Chile, leche as\u00e9ptica en Brasil, leche larga vida en Colombia, conservas de pescado en Argentina, panificados en Uruguay, huevos de gallina en Per\u00fa y arroz en Centroam\u00e9rica.<\/p>\n<p>Cabe destacar que, en Latinoam\u00e9rica adem\u00e1s de los productos de canasta b\u00e1sica, increment\u00f3 tambi\u00e9n el consumo de papel higi\u00e9nico de estas marcas en M\u00e9xico, Brasil, Argentina y Centroam\u00e9rica, mientras que en Venezuela creci\u00f3 el uso de desodorantes, enjuagues bucales y pa\u00f1ales para ni\u00f1os.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[156],"class_list":["post-4154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-comerciales","tag-marzo-2021"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo impactaron las marcas propias en Per\u00fa y Latinoam\u00e9rica? 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