{"id":4027,"date":"2021-01-18T18:10:42","date_gmt":"2021-01-18T23:10:42","guid":{"rendered":"https:\/\/willardmanrique.pe\/?p=4027"},"modified":"2021-02-25T18:29:19","modified_gmt":"2021-02-25T23:29:19","slug":"hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/","title":{"rendered":"Info Marketing"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:1.32;\">Hombres superan a las mujeres en compras para el hogar durante la pandemia<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p>Uno de los cambios m\u00e1s importantes durante la pandemia ha sido la persona que realiza las compras, si antes la mujer hac\u00eda principalmente las compras para el hogar, de acuerdo con un reciente estudio elaborado por The Retail Factory, hoy el hombre tiene mayor relevancia al pasar de 44% a 51%.<\/p>\n<p>Tras la investigaci\u00f3n, se revel\u00f3 que antes del COVID-19 el 58% de peruanos iba diariamente al mercado para las compras del d\u00eda, el 54% lo hac\u00eda en bodegas y el 31% en supermercados.<\/p>\n<p>En los tres canales de venta apenas el 16% en promedio iba de compras con el objetivo de abastecimiento, un 12% por urgencia y el 11% por reposici\u00f3n. Sin embargo, con la pandemia esto cambi\u00f3, ahora el 33% lo hace para abastecerse, el 16% para reposici\u00f3n de bienes, el 12% para urgencias y solo el 10% lo hace para las compras del d\u00eda a d\u00eda.<\/p>\n<p>En este contexto, el canal con mayor preferencia para el abastecimiento son las bodegas con un 37%, seguido de los mercados con un 32% y supermercados con 27%.<\/p>\n<p>\u201c<em>La raz\u00f3n detr\u00e1s de esta composici\u00f3n reside principalmente en la ubicaci\u00f3n de la tienda con un 48% de preferencia, pero no solo eso, el 11% los consumidores peruanos buscan precios bajos en la mayor\u00eda de productos y el 10% prefiere las ofertas o promociones. Mientras tanto, la frecuencia ha pasado a ser semanal en el 52% de hogares peruanos y el horario predominante es temprano por la ma\u00f1ana, en tanto el 85% prefiere comprar antes de la 1:00 p.m<\/em>\u201d, se\u00f1al\u00f3 Willard Manrique, Gerente General de Grupo Crosland.<\/p>\n<p>Pese a la coyuntura, el 70% de los consumidores considera que sus gastos en compras durante este periodo de pandemia han aumentado con especial \u00e9nfasis en abarrotes, frutas y verduras.<\/p>\n<p>\u201c<em>Estos resultados no solo evidencian los nuevos h\u00e1bitos y cambios que viene experimentando el consumidor, sino que permiten identificar probablemente a un nuevo p\u00fablico objetivo al que deber\u00e1 dirigir correctamente la comunicaci\u00f3n de la marca para lograr su fidelizaci\u00f3n<\/em>\u201d, finaliz\u00f3 Manrique.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:33px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#003591;--button_gradient_bottom_color:#003591;--button_gradient_top_color_hover:rgba(24,27,32,0.92);--button_gradient_bottom_color_hover:rgba(24,27,32,0.92);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.infomarketing.pe\/marketing\/noticias\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia\/\"><span class=\"fusion-button-text\">revisa la nota completa<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Info Marketing - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Info Marketing - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-18T23:10:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-25T23:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1202\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"headline\":\"Info Marketing\",\"datePublished\":\"2021-01-18T23:10:42+00:00\",\"dateModified\":\"2021-02-25T23:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/\"},\"wordCount\":1581,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg\",\"articleSection\":[\"Notas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/\",\"url\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/\",\"name\":\"Info Marketing - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg\",\"datePublished\":\"2021-01-18T23:10:42+00:00\",\"dateModified\":\"2021-02-25T23:29:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#primaryimage\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg\",\"width\":1202,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/willardmanrique.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Info Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/willardmanrique.pe\/#website\",\"url\":\"https:\/\/willardmanrique.pe\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/willardmanrique.pe\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\/\/willardmanrique.pe\"],\"url\":\"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Info Marketing - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Info Marketing - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/","og_site_name":"Willard Manrique","article_published_time":"2021-01-18T23:10:42+00:00","article_modified_time":"2021-02-25T23:29:19+00:00","og_image":[{"width":1202,"height":675,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"Info Marketing","datePublished":"2021-01-18T23:10:42+00:00","dateModified":"2021-02-25T23:29:19+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/"},"wordCount":1581,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg","articleSection":["Notas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/","url":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/","name":"Info Marketing - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg","datePublished":"2021-01-18T23:10:42+00:00","dateModified":"2021-02-25T23:29:19+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/infomarketing_18ene2021.jpg","width":1202,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2021\/01\/18\/hombres-superan-a-las-mujeres-en-compras-para-el-hogar-durante-la-pandemia-info-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"Info Marketing"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=4027"}],"version-history":[{"count":1,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4027\/revisions"}],"predecessor-version":[{"id":4030,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/4027\/revisions\/4030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/4028"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=4027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=4027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=4027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}