{"id":3953,"date":"2017-08-17T16:21:09","date_gmt":"2017-08-17T21:21:09","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3953"},"modified":"2021-02-22T09:14:49","modified_gmt":"2021-02-22T14:14:49","slug":"el-trafico-una-amenaza-para-la-sostenibilidad-empresarial","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2017\/08\/17\/el-trafico-una-amenaza-para-la-sostenibilidad-empresarial\/","title":{"rendered":"El tr\u00e1fico: una amenaza para la sostenibilidad empresarial"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Entre muchos datos que llaman la atenci\u00f3n, el \u00faltimo estudio de\u00a0<em>\u201cLima Como Vamos\u201d<\/em>\u00a0indica que el 20% la poblaci\u00f3n de\u00a0<strong>Lima Metropolitana<\/strong>\u00a0invierte para trasladarse de su casa a su centro laboral y viceversa, entre 2 y 4 horas diarias. Si hacemos n\u00fameros, representa una inversi\u00f3n aproximada de 5,100 soles al a\u00f1o, en tiempo perdido por persona, considerando que se le remunera por sueldo m\u00ednimo. M\u00e1s impactante es que en definitiva atenta contra equilibro en la vida laboral y personal de los trabajadores. \u00bfQu\u00e9 opciones laborales y de transporte tienen para ahorrar tiempo y dinero?<\/p>\n<p>Las empresas no pueden mantenerse al margen y deben dar paso a iniciativas que ayuden a reducir la p\u00e9rdida de tiempo de sus trabajadores y optimizar sus rendimientos. Hay iniciativas que requieren ser m\u00e1s extensivas y que ya se vienen aplicando en sectores como construcci\u00f3n, industrial y consumo masivo, tales como los traslados en buses en distintos puntos de la ciudad. Eso asegura una menor tasa de ingresos tard\u00edos al trabajo y un espacio para otras actividades de interacci\u00f3n o de formaci\u00f3n, que mejoren el\u00a0<strong>rendimiento del colaborador<\/strong>. Aunque puedan verse algo costosas para el empleador, es tiempo de evaluar el beneficio.<\/p>\n<p>Lima, pese a ser una metr\u00f3poli en construcci\u00f3n, ya cuenta con otras\u00a0<strong>iniciativas empresariales<\/strong>\u00a0que incentivan el uso de veh\u00edculos peque\u00f1os como\u00a0<strong>bicicletas<\/strong>\u00a0o\u00a0<strong>motos<\/strong>. Con ello se aporta a la reducci\u00f3n de la circulaci\u00f3n de veh\u00edculos en tramos cortos y se crea una cultura m\u00e1s sostenible y de\u00a0<strong>cuidado del ambiente<\/strong>.<\/p>\n<p>\u00bfQu\u00e9 nos lleva a pensar en todo esto? Estamos obligados a cambiar y a pensar en la sociedad y nuestros colaboradores. Ahora con los aplicativos m\u00f3viles, las empresas tienen la opci\u00f3n de incentivar el\u00a0<strong>\u201ccarpool\u201d<\/strong>, ya sea con contratos exclusivos con empresas de taxi o, por otro lado, generar que los trabajadores compartan un mismo veh\u00edculo particular, ofreci\u00e9ndole al conductor un vale de combustible y as\u00ed hacerlo de forma rotativa con los dem\u00e1s trabajadores.<\/p>\n<p>El\u00a0<strong>teletrabajo<\/strong>\u00a0y\/o la telepresencia ser\u00e1n opciones a las que los empleadores nos tendremos que adaptar en un futuro nada lejano. Es com\u00fan ya en otros pa\u00edses ver puestos de atenci\u00f3n donde el cliente se acerca a una oficina, pero el empleado lo atiende desde su casa, a trav\u00e9s de un m\u00f3dulo virtual. Un ejemplo espec\u00edfico es Hertz, empresa de alquiler de autom\u00f3viles, donde a trav\u00e9s de una conexi\u00f3n virtual dirigida por un empleado desde su hogar, asigna un veh\u00edculo, valida la identidad, toma la firma en pantalla e imprime los documentos del alquiler.<\/p>\n<p>Es claro que el\u00a0<strong>tr\u00e1fico vehicular<\/strong>\u00a0es un problema que necesita m\u00e1s de una soluci\u00f3n. \u00a0Por ello, el empresariado y los ciudadanos deben adoptar medidas que los ayuden a movilizarse de forma m\u00e1s segura, r\u00e1pida y con menor estr\u00e9s. \u00bfEs tiempo de descentralizar los centros empresariales de los distritos m\u00e1s concentrados? \u00bfEs el tr\u00e1fico una amenaza para la sostenibilidad empresarial? M\u00e1s all\u00e1 de notarlo, las empresas y los empresarios responsables estamos llamados a hacer algo m\u00e1s significativo ante esta realidad.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137],"tags":[145,146,147,148,142,149,150,143,129],"class_list":["post-3953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-opinion","tag-bicicletas","tag-carpool","tag-cuidado-del-ambiente","tag-iniciativas-empresariales","tag-lima-metropolitana","tag-motos","tag-rendimiento-del-colaborador","tag-teletrabajo","tag-trafico-vehicular"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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