{"id":3937,"date":"2019-10-01T15:34:14","date_gmt":"2019-10-01T20:34:14","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3937"},"modified":"2021-02-22T09:12:07","modified_gmt":"2021-02-22T14:12:07","slug":"vale-la-pena-renunciar-al-trabajo-por-ser-youtuber","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2019\/10\/01\/vale-la-pena-renunciar-al-trabajo-por-ser-youtuber\/","title":{"rendered":"\u00bfVale la pena renunciar al trabajo por ser YouTuber?"},"content":{"rendered":"
<\/div><\/div>

Para los peruanos el ver videos en l\u00ednea se ha vuelto uno de los principales pasatiempos. Seg\u00fan el \u00faltimo estudio desarrollado por Ipsos para Google, 8 de cada 10 usuarios de internet en nuestro pa\u00eds ingresan diariamente a Youtube a buscar y disfrutar de diferentes contenidos. Esto podr\u00eda alimentar el sue\u00f1o que tienen muchos millenials: renunciar al trabajo y hacerse famosos siendo youtubers. \u00bfEs posible dedicarse exclusivamente a generar contenido para esta plataforma?<\/p>\n

Y es que el video ha tomado, incluso, mayor relevancia que Twitter, siendo ahora mismo la tercera red social m\u00e1s usada por los peruanos. Esta coyuntura nos invita a evaluar la conveniencia de un negocio con YouTube. \u00bfEs realmente rentable hacer videos en Per\u00fa?<\/em>\u00a0\u00bfC\u00f3mo se monetizan las vistas o reproducciones de esos videos? \u00bfCu\u00e1les son las reglas?<\/em><\/p>\n

Muchos ya ponen todos sus esfuerzos para captar suscriptores y fidelizarlos mediante la notificaci\u00f3n (push) de cada nuevo video, porque esa es la base de la monetizaci\u00f3n. No obstante, antes se debe enviar una solicitud para unirse al programa de socios de YouTube, con una cuenta de Creator Studio, y luego se debe habilitar el canal creado para iniciar la monetizaci\u00f3n. Reci\u00e9n con esto podr\u00e1n ganar dinero gracias a los anuncios publicados en sus videos y a los suscriptores de YouTube Premium que miran su contenido; caso contrario, as\u00ed los videos tengan millones de reproducciones, YouTube no pagar\u00e1 absolutamente nada.<\/p>\n

Ahora bien, existen varias formas de ganar dinero como youtubers como membres\u00edas del canal, biblioteca de productos, Super Chat, ingresos de YouTube Premium o ingresos por anuncios o por las vistas. Todo se cuantifica por la cantidad de personas que vieron el video, pero s\u00f3lo se cuenta desde que el usuario de YouTube hace click en alg\u00fan anuncio disponible en tu video o mira por lo menos 30 segundos del anuncio.<\/p>\n

Cabe destacar que el ingreso que recibe el youtuber es un porcentaje variable que depende de lo pagado por el anunciante y del tipo de anuncio. Es un porcentaje muy peque\u00f1o que solo se vuelve interesante cuando hay millones de vistas. Adem\u00e1s, el portal de Google paga entre US$1 y US$ 13 por videos hechos en plazas como EE.UU. y pa\u00edses de Europa por cada 1,000 vistas de un video; mientras que, en el caso de Per\u00fa, por un video con el mismo n\u00famero de vistas se paga entre US$1 y US$2.<\/p>\n

Pese a esta importante brecha salarial de Youtube para el Per\u00fa, no ha sido un impedimento para contar con un Top 5 de youTubers famosos, seg\u00fan la cantidad de suscriptores que reporta Social Blade:<\/p>\n<\/div>

<\/div>\n
\n\n\n\n\n\n\n\n\n\n
Top<\/strong><\/th>\nCanal<\/strong><\/th>\nSuscriptores<\/strong><\/th>\n<\/tr>\n<\/thead>\n
1<\/td>\nDrawblogs<\/td>\n11\u00b4046,844<\/td>\n<\/tr>\n
2<\/td>\nWhatthechic<\/td>\n5\u00b4227,543<\/td>\n<\/tr>\n
3<\/td>\nWhatdafaqshow<\/td>\n4\u00b4805,492<\/td>\n<\/tr>\n
4<\/td>\nAndynsane<\/td>\n2\u00b4081,249<\/td>\n<\/tr>\n
5<\/td>\nAnthoniMontalvan<\/td>\n1\u00b4826,858<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
<\/div>

Cualquiera que se aventure a producir contenidos para YouTube quisiera llegar a ese nivel,\u00a0pero es importante reconocer que no todo se trata de dinero. Un buen \u2018youtuber\u2019 es aquel que primero piensa en su tem\u00e1tica y en la audiencia, con ello lograr\u00e1 conseguir un importante n\u00famero de suscriptores que, combinado con la cantidad de reproducciones, le permitir\u00e1 incrementar sus ingresos. Como toda red social, lo importante no es estar, sino saber por qu\u00e9 y luego buscar la mejor manera de habitar en ella.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div>
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