{"id":3892,"date":"2019-08-13T23:54:26","date_gmt":"2019-08-14T04:54:26","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3892"},"modified":"2021-02-22T09:12:54","modified_gmt":"2021-02-22T14:12:54","slug":"dropshipping-un-negocio-de-minima-inversion","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2019\/08\/13\/dropshipping-un-negocio-de-minima-inversion\/","title":{"rendered":"Dropshipping: Un negocio de m\u00ednima inversi\u00f3n"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Cada d\u00eda son m\u00e1s las personas que deciden realizar transacciones y compras por internet. Seg\u00fan Euromonitor, el mercado de e-commerce en el Per\u00fa se duplicar\u00e1 en los pr\u00f3ximos cinco a\u00f1os, siendo las categor\u00edas de moda, calzado y productos de consumo electr\u00f3nico, las que representen el 50% de todas las ventas. Esto significa una oportunidad de negocio para quienes buscan emprender e incursionar en el e-commerce a trav\u00e9s del dropshipping. El nuevo modelo de negocio que muchos j\u00f3venes emprendedores y grandes empresas han hecho popular desde hace unos a\u00f1os.<\/p>\n<p>El dropshipping o \u201cventa verde\u201d es una variante del comercio electr\u00f3nico. Brinda la posibilidad a una tienda online, de ofrecer una amplia variedad de productos sin necesidad de contar con el stock f\u00edsico. Los pedidos son derivados al fabricante, mayorista o importador, quien se encarga del env\u00edo directo al cliente quien realiz\u00f3 el pedido. As\u00ed, la inversi\u00f3n inicial para montar un negocio de dropshipping es considerablemente menor a la de un negocio tradicional, dado que los principales gastos se concentran en la creaci\u00f3n, mantenimiento y promoci\u00f3n del sitio web.<\/p>\n<p>Sin embargo, para obtener clientes es necesario\u00a0realizar previamente un buen trabajo comercial, invertir en posicionamiento online y generar visitas. A esto tambi\u00e9n se le a\u00f1ade la responsabilidad de atender al cliente, ya que se act\u00faa como intermediario y se debe contar con los medios para ofrecer respuestas\u00a0cuando los usuarios lo requieran.<\/p>\n<p>En el Per\u00fa no s\u00f3lo los emprendedores han optado por este modelo de negocio, sino tambi\u00e9n grandes empresas como Saga Falabella, Linio o Lumingo, las cuales han decidido diversificar sus ingresos a trav\u00e9s del dropshipping. Estas empresas ponen a disposici\u00f3n sus plataformas de e-commerce para que fabricantes o importadores despachen sus productos directamente a los clientes finales sin necesidad que \u00e9stos visiten f\u00edsicamente los almacenes o tiendas. Esto ampl\u00eda el portafolio de productos disponibles v\u00eda web y reduce los costos de almacenamiento.<\/p>\n<p>Desde la perspectiva del comercio, para maximizar las posibilidades de \u00e9xito, se recomienda escoger un nicho de mercado y especializarse, adem\u00e1s de elegir cuidadosamente a sus proveedores con la finalidad de minimizar los reclamos de los clientes finales, quienes deber\u00e1n ser atendidos directamente y no por el fabricante, mayorista o importador.<\/p>\n<p>Finalmente, debemos reconocer que para incursionar en este negocio se debe contar con una buena estrategia comercial y definir de manera correcta los precios y rentabilidad esperada. Cabe destacar que, al encontrarse en el canal online, los usuarios no dejar\u00e1n de comparar precios, por lo que elegir el producto que va a ofrecer, le permitir\u00e1 identificar a su competencia y determinar tambi\u00e9n cu\u00e1nto podr\u00e1 desarrollarse en el mercado.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-3892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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