{"id":3588,"date":"2019-03-25T12:02:37","date_gmt":"2019-03-25T17:02:37","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3588"},"modified":"2021-02-20T00:38:06","modified_gmt":"2021-02-20T05:38:06","slug":"mas-o-mejores-canales-de-venta-el-peruano","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2019\/03\/25\/mas-o-mejores-canales-de-venta-el-peruano\/","title":{"rendered":"El Peruano"},"content":{"rendered":"
<\/div><\/div>

\u00bfM\u00e1s o mejores canales de venta?<\/p><\/h3><\/div>

<\/div>

Parece una encrucijada vital, sobre todo cuando los consumidores vienen presentando cambios radicales en su comportamiento. El Primer Estudio de E-commerce, a escala pa\u00eds, elaborado por\u00a0Interactive Advertising Bureau Per\u00fa indic\u00f3 que m\u00e1s de 5 millones de peruanos han realizado una compra por internet; y que existen m\u00e1s de 16 millones de potenciales compradores online. Estamos frente a nuevas experiencias y cambios que para muchos ser\u00e1n una oportunidad.<\/p>\n

El avance tecnol\u00f3gico y el creciente uso de internet hacen que las empresas sean m\u00e1s competitivas, lo que las obliga a adaptarse o a liderar experiencias que las conecten con el consumidor. La innovaci\u00f3n tiene un rol fundamental en la b\u00fasqueda de mejores productos, servicios y experiencias; que van desde la conceptualizaci\u00f3n hasta el soporte y reputaci\u00f3n de marca. Todas las variables que enriquecen la experiencia del consumidor est\u00e1n en juego en cada interacci\u00f3n del comprador con nuestra empresa o marca.<\/p>\n

\u00bfNecesito actualizar mi p\u00e1gina web? \u00bfTengo que mejorar mi estrategia digital? Dos principios debemos tener en claro para obtener una estrategia de canales efectiva. El primero es que no debe haber un divorcio entre todos los canales de venta y atenci\u00f3n. Las experiencias off y on-line deben estar integradas. No son dos mundos paralelos, sino que forman parte de la misma experiencia del cliente. \u201cIntegraci\u00f3n\u201d entre los canales, ese es el punto de partida.<\/p>\n

Los consumidores son \u201comnicanal\u201d. \u00bfQu\u00e9 m\u00e1s necesitamos saber? Un error com\u00fan es seguir invirtiendo esfuerzos en estrategias comerciales para tener presencia en todos los canales posibles. No debemos estar en cuanto canal est\u00e9 disponible de forma disociada. La omnicanalidad ese es el segundo principio. Transformar nuestros procesos de forma que aseguremos una experiencia integrada, de modo que un cliente empiece una compra en un canal f\u00edsico o presencial, y la termine en el digital; o viceversa. Lo que debemos evitar es la desconexi\u00f3n de la experiencia cuando el cliente cambie el tipo canal. El cliente es el mismo y nuestra empresa o marca tambi\u00e9n es la misma.<\/p>\n

Una conocida marca coreana de autom\u00f3viles, en EE.UU., llev\u00f3 su experiencia de servicio, a tal punto que permite iniciar el proceso de compra en sus tiendas f\u00edsicas y concreta la venta a trav\u00e9s de herramientas digitales; posteriores a la visita. El comprador puede concretar la adquisici\u00f3n desde la comodidad de su oficina, hogar o cualquier circunstancia. La experiencia est\u00e1 integrada.<\/p>\n

Innovar e integrar nuestros procesos de atenci\u00f3n y venta a trav\u00e9s de los diferentes canales nos permitir\u00e1 proporcionar satisfacci\u00f3n y valor. \u00bfM\u00e1s o mejores canales de venta? La respuesta es f\u00e1cil; depende de la estrategia y la forma en la que todos los canales interact\u00faen con los clientes de manera homog\u00e9nea. No importa el canal, la experiencia del cliente es una sola.<\/p>\n<\/div>

<\/div>
revisa la nota completa<\/span><\/i><\/a><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-3588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"\nEl Peruano - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2019\/03\/25\/mas-o-mejores-canales-de-venta-el-peruano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Peruano - 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