{"id":3534,"date":"2020-10-09T11:12:39","date_gmt":"2020-10-09T16:12:39","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3534"},"modified":"2021-02-19T16:46:04","modified_gmt":"2021-02-19T21:46:04","slug":"los-desafios-de-la-ultima-milla-en-el-peru-gestion","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2020\/10\/09\/los-desafios-de-la-ultima-milla-en-el-peru-gestion\/","title":{"rendered":"Diario Gesti\u00f3n"},"content":{"rendered":"
<\/div><\/div>

Los desaf\u00edos de la \u00daltima Milla en el Per\u00fa<\/p><\/h3><\/div>

<\/div>

Se le llama \u00faltima milla al tramo final en la entrega de los productos a los clientes. Este t\u00e9rmino log\u00edstico y comercial se ha acu\u00f1ado en el contexto de las ventas en l\u00ednea; sin embargo, como reto operativo existe desde siempre. Las empresas de consumo masivo, fabricantes, importadores y distribuidores han llevado sus productos a los puntos de venta m\u00e1s remotos de nuestro pa\u00eds. El nuevo desaf\u00edo es hacer que estos productos lleguen a la puerta de los clientes finales y, en el contexto de pandemia, esta necesidad se ha hecho m\u00e1s tangible.<\/p>\n

Desde el punto de vista de las empresas, la funci\u00f3n de la \u00faltima milla se puede resolver con medios propios y gesti\u00f3n centralizada. Por ejemplo, abriendo peque\u00f1os almacenes (operados directamente o por proveedores log\u00edsticos) cerca de los consumidores para mejorar los tiempos de respuesta, y administrando flotas de reparto propias o tercerizadas. Esta funci\u00f3n implica costos, los que, si no se transfieren al cliente final, son absorbidos por alguno de los miembros del canal.<\/p>\n

Una alternativa a construir una arquitectura propia es trabajar con terceros, a quienes se les denomina\u00a0last milers<\/em>. Un last miler opera bajo el modelo de\u00a0Marketplace<\/em>, conectando a empresas ofertantes con consumidores a trav\u00e9s de una plataforma tecnol\u00f3gica. Su \u00e9xito depende del ecosistema compuesto de una amplia base de empresas, consumidores y la afiliaci\u00f3n de repartidores.<\/p>\n

El last miler funciona como un canal de venta cobrando una comisi\u00f3n a la empresa por cada transacci\u00f3n. El repartidor percibe ingresos por cada entrega realizada, aunque no establece un v\u00ednculo laboral con ninguna de las partes.<\/p>\n

El ofertante aumenta sus ventas por llegar a una mayor base de clientes. Si el incremento es relevante, puede abrir locales espec\u00edficos para atender a esta demanda de forma exclusiva: los llamados\u00a0dark stores<\/em>. Dado que en el Per\u00fa las comisiones pueden llegar al 25% del valor de venta, los comercios reducen el n\u00famero de \u00edtems ofertados y eventualmente aumentan sus precios en estas plataformas.<\/p>\n

Si bien el modelo de last milers combina necesidades y oportunidades log\u00edsticas, tecnol\u00f3gicas y laborales, las restricciones sanitarias y la alta competitividad del sector podr\u00edan determinar la salida de actores, como ocurri\u00f3 con Uber Eats. A\u00fan hay mucho por escribir en la historia de la \u00faltima milla en nuestro pa\u00eds. Las deficiencias de infraestructura vial, baja penetraci\u00f3n de medios de pago digitales, regulaci\u00f3n laboral y la disminuida capacidad de gasto de las familias jugar\u00e1n un rol determinante para el futuro.<\/p>\n<\/div>

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revisa la nota completa<\/span><\/i><\/a><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-3534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"\nDiario Gesti\u00f3n - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2020\/10\/09\/los-desafios-de-la-ultima-milla-en-el-peru-gestion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diario Gesti\u00f3n - 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