{"id":3444,"date":"2019-12-27T14:46:07","date_gmt":"2019-12-27T19:46:07","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3444"},"modified":"2021-02-19T18:39:53","modified_gmt":"2021-02-19T23:39:53","slug":"campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/","title":{"rendered":"Am\u00e9rica Retail"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:1.32;\">Campa\u00f1a navide\u00f1a: 5 estrategias para incrementar tus ventas<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p>La campa\u00f1a navide\u00f1a es la etapa m\u00e1s esperada para el sector retail, es por eso que la planeaci\u00f3n de estrategias de venta se realiza con dos meses de anticipaci\u00f3n aproximadamente. Seg\u00fan el Gremio de Retail y Distribuci\u00f3n de la C\u00e1mara de Comercio de Lima, la campa\u00f1a navide\u00f1a genera el 20% de las ventas del a\u00f1o.<\/p>\n<p>Adem\u00e1s, en esta \u00e9poca festiva los consumidores compran entre 3 a 4 veces m\u00e1s la cantidad de productos, comparado a los dem\u00e1s meses del a\u00f1o; con el fin de regalarlos a la familia, amigos, campa\u00f1as solidarias y para ellos mismos.<\/p>\n<p>Para aumentar las ventas y sacar el mejor provecho a la \u00faltima campa\u00f1a del a\u00f1o, destacaremos 4 estrategias m\u00e1s importantes:<\/p>\n<ol>\n<li><strong><em>Social<\/em>\u00a0<em>Selling<\/em>.<\/strong>\u00a0Es importante contar con una plataforma digital actualizada con los productos ofrecidos, ofertas y novedades. La web y redes sociales, son el rostro de la empresa, considerando que las ventas en \u201cpuerta fr\u00eda\u201d y la demostraci\u00f3n \u201cin situ\u201d han perdido fuerza. Ahora el consumidor busca reducir tiempo y busca comodidad revisando previamente los productos que m\u00e1s le gusta en los canales digitales, y luego van a la tienda para concretar la compra.<\/li>\n<li><strong>Contenido visual.<\/strong>\u00a0Sumando al primer punto, las im\u00e1genes y v\u00eddeos son dos de los\u00a0<a href=\"http:\/\/www.antevenio.com\/blog\/2016\/12\/tipos-de-contenidos-y-como-los-procesa-el-cerebro\/\">tipos de contenidos\u00a0<\/a>m\u00e1s valorados en la actualidad. Si quieres potenciar las ventas por Navidad, debes incluir contenidos creativos visuales, si es posible, que est\u00e9n relacionados con esta fecha. Lo visualmente atractivo ser\u00e1 m\u00e1s recordado en la mente de los compradores.<\/li>\n<li><strong>Layout estrat\u00e9gico y promociones.<\/strong>\u00a0Cuando el cliente sabe que podr\u00e1 conseguir un regalo a menor costo, el porcentaje de decisi\u00f3n de compra ser\u00e1 mayor. En la \u00e9poca navide\u00f1a, el cliente, al saber que tiene muchas compras por hacer, generalmente busca un producto al menor costo posible y que cause la mejor impresi\u00f3n.<\/li>\n<li><strong>\u00c1giles procesos de venta.<\/strong>\u00a0Es un problema ver largas colas en las tiendas por departamento al momento del pago. En ese momento, los clientes piensan en tres opciones: \u2018puedo quedarme en la cola\u2019, \u2018me voy, quiz\u00e1 regrese en otra oportunidad\u2019, \u2018me dirijo a otra tienda\u2019. Dos de las tres opciones generan menos ventas. Por ello, es importante contar con un plan de contingencia para el momento del pago, sobre todo en las horas con mayor afluencia de clientes.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:33px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#003591;--button_gradient_bottom_color:#003591;--button_gradient_top_color_hover:rgba(24,27,32,0.92);--button_gradient_bottom_color_hover:rgba(24,27,32,0.92);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.america-retail.com\/opinion\/opinion-campana-navidena-5-estrategias-para-incrementar-ventas\/\"><span class=\"fusion-button-text\">revisa la nota completa<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Am\u00e9rica Retail - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am\u00e9rica Retail - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-27T19:46:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-19T23:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1202\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"headline\":\"Am\u00e9rica Retail\",\"datePublished\":\"2019-12-27T19:46:07+00:00\",\"dateModified\":\"2021-02-19T23:39:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/\"},\"wordCount\":1645,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg\",\"articleSection\":[\"Notas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/\",\"url\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/\",\"name\":\"Am\u00e9rica Retail - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg\",\"datePublished\":\"2019-12-27T19:46:07+00:00\",\"dateModified\":\"2021-02-19T23:39:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#primaryimage\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg\",\"width\":1202,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/willardmanrique.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Am\u00e9rica Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/willardmanrique.pe\/#website\",\"url\":\"https:\/\/willardmanrique.pe\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/willardmanrique.pe\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\/\/willardmanrique.pe\"],\"url\":\"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Am\u00e9rica Retail - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/","og_locale":"en_US","og_type":"article","og_title":"Am\u00e9rica Retail - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/","og_site_name":"Willard Manrique","article_published_time":"2019-12-27T19:46:07+00:00","article_modified_time":"2021-02-19T23:39:53+00:00","og_image":[{"width":1202,"height":675,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"Am\u00e9rica Retail","datePublished":"2019-12-27T19:46:07+00:00","dateModified":"2021-02-19T23:39:53+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/"},"wordCount":1645,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg","articleSection":["Notas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/","url":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/","name":"Am\u00e9rica Retail - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg","datePublished":"2019-12-27T19:46:07+00:00","dateModified":"2021-02-19T23:39:53+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/america-retail_27-12-2019.jpg","width":1202,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2019\/12\/27\/campana-navidena-5-estrategias-para-incrementar-tus-ventas-america-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"Am\u00e9rica Retail"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/3444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=3444"}],"version-history":[{"count":2,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/3444\/revisions"}],"predecessor-version":[{"id":3843,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/3444\/revisions\/3843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/3704"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=3444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=3444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=3444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}