{"id":3422,"date":"2020-12-06T13:06:14","date_gmt":"2020-12-06T18:06:14","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3422"},"modified":"2021-02-19T14:41:57","modified_gmt":"2021-02-19T19:41:57","slug":"sector-retail-proyecta-recuperacion-hacia-finales-del-2022-gestion","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2020\/12\/06\/sector-retail-proyecta-recuperacion-hacia-finales-del-2022-gestion\/","title":{"rendered":"Gesti\u00f3n.pe"},"content":{"rendered":"
<\/div><\/div>

Sector retail proyecta recuperaci\u00f3n hacia finales del 2022<\/h3><\/div>
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El impacto de la pandemia del COVID-19 ha golpeado fuertemente las perspectivas para el consumo privado. A inicios del a\u00f1o, el Instituto Peruano de Econom\u00eda (IPE) proyectaba un crecimiento de 3.1% para el consumo privado, pero la coyuntura ha llevado a revisarla, considerando una ca\u00edda entre 7.3% y 9.3%, debido al deterioro del mercado laboral.<\/p>\n

Si bien el pr\u00f3ximo a\u00f1o se espera una tasa de crecimiento positiva, entre 4.4% y 6.4%, esto no ser\u00eda suficiente para volver a los niveles de consumo privado previos a la crisis del COVID-19. Esto posiblemente se dar\u00eda a mediados o fines del 2022.<\/p>\n

De acuerdo con la Asociaci\u00f3n de Centros Comerciales y de Entretenimiento del Per\u00fa (ACCEP), la expectativa para este a\u00f1o era lograr ventas que superen los S\/32,000 millones, un 9% m\u00e1s que en el 2019. Sin embargo, durante los tres meses de paralizaci\u00f3n se han evidenciado p\u00e9rdidas por S\/7,500 millones en ventas.<\/p>\n

\u201cEl impacto en el sector retail se dio primero por un efecto de oferta, puesto que las tiendas no pod\u00edan abrir, y hoy muchas de ellas sufren m\u00e1s bien problemas de demanda a causa del e-commerce<\/em>\u201d, se\u00f1al\u00f3 Willard Manrique, Gerente General de Grupo Crosland.<\/p>\n

Los datos del Ministerio de Producci\u00f3n (PRODUCE) muestran que el n\u00famero de establecimientos en el sector retail cay\u00f3 15% en abril respecto de marzo. Casos como la desaparici\u00f3n de locales de venta de libros (-83%) y de productos de mejoramiento para el hogar (54%) lo demuestran. En tanto, el cierre de farmacias (-6%) y tiendas por departamento y supermercados (-8%) fue mucho menor.<\/p>\n

Si bien en mayo, los locales comerciales se incrementaron respecto de abril (+2%), a\u00fan se mantienen 14% por debajo del n\u00famero de locales del sector retail que operaban en marzo, de acuerdo a investigaci\u00f3n realizada por el IPE. Y respecto al empleo en el sector, los datos del INEI para el trimestre abril-junio dan cuenta de una ca\u00edda del empleo en el sector comercio de 55% en relaci\u00f3n al mismo periodo del a\u00f1o anterior.<\/p>\n

Sin embargo, si solo se considera al sector retail moderno \u2013que cuenta con un alto grado de formalidad\u2013, la reducci\u00f3n del empleo es mucho menor. Por ejemplo, PRODUCE muestra que, en abril, el mes de mayor impacto, la reducci\u00f3n interanual del personal ocupado fue de 11%. En tanto, la ca\u00edda respecto de febrero, previo a la pandemia, fue de 14%.<\/p>\n

\u201cEn la reinvenci\u00f3n se encuentra ahora la clave del \u00e9xito. Migrar hacia el comercio electr\u00f3nico o reconvertir el giro de los negocios permitir\u00e1 para aprovechar mejor el capital detenido. Por ello, mientras m\u00e1s tiempo pase, esta ser\u00e1 la salida de m\u00e1s negocios, por lo que volver al tejido anterior ser\u00e1 m\u00e1s lento y dif\u00edcil<\/em>\u201d, finaliz\u00f3 Manrique.<\/p>\n<\/div>

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revisa la nota completa<\/span><\/i><\/a><\/div>
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<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas"],"yoast_head":"\nGesti\u00f3n.pe - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2020\/12\/06\/sector-retail-proyecta-recuperacion-hacia-finales-del-2022-gestion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n.pe - 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