{"id":3315,"date":"2019-08-19T13:09:26","date_gmt":"2019-08-19T18:09:26","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3315"},"modified":"2021-02-19T19:05:32","modified_gmt":"2021-02-20T00:05:32","slug":"ventas-online-si-tiendas-fisicas-tambien-elperuano","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2019\/08\/19\/ventas-online-si-tiendas-fisicas-tambien-elperuano\/","title":{"rendered":"Diario El Peruano"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:1.32;\">Ventas online: S\u00ed, Tiendas f\u00edsicas: Tambi\u00e9n<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p>Las ventas online vienen experimentando tasas de crecimiento significativas y ascendentes. Esto ha permitido que el comercio electr\u00f3nico sea una plataforma de desarrollo relevante en muchas estrategias de venta. Euromonitor reporta que la mayor\u00eda de los internautas peruanos se conecta a internet\u00a0m\u00e1s de cinco veces por semana, lo que aumenta el atractivo del canal digital. En este nuevo escenario, casi todas las grandes empresas y marcas que contaban con tiendas f\u00edsicas han desarrollado su espacio online, sin mermar su presencia en puntos de venta tradicionales.<\/p>\n<p>Una gesti\u00f3n omnicanal entiende que los puntos de venta f\u00edsicos y los online no son competidores entre s\u00ed,\u00a0sino m\u00e1s bien complementarios a disposici\u00f3n del cliente, qui\u00e9n elige uno u otro en funci\u00f3n de su conveniencia en cada momento.<\/p>\n<p>Como resultado se ha generado una experiencia de compra mixta (digital y tradicional), el cual tiene una gran oportunidad de mantener su crecimiento.\u00a0Este modelo est\u00e1 siendo impulsado gracias a las empresas que buscan incursionar en el comercio electr\u00f3nico a trav\u00e9s de ofertas que se complementan, tanto en la plataforma online como en la offline, consolidando canales. Eso demuestra que una combinaci\u00f3n de canales puede atraer a los consumidores.<\/p>\n<p>Este uso de ambos canales tiene importantes ventajas para los clientes puesto que les facilita comparar precios, lugares de entrega y costos de env\u00edo entre una y otra opci\u00f3n. De esta manera, pueden los clientes iniciar un proceso de compra en el mundo digital y culminarlo en un punto f\u00edsico o viceversa.<\/p>\n<p>As\u00ed, los retailers y marcas de consumo masivo est\u00e1n acelerando su apuesta por\u00a0el e-commerce\u00a0ya que han entendido que el consumidor combina los m\u00e9todos online y offline a la hora de hacer sus compras, lo que significa que se est\u00e1n enfrentando a un p\u00fablico omnicanal. Es posible crear una experiencia de compra unificada que asegure la correcta comunicaci\u00f3n de los valores de marca en todos los puntos de contacto con el cliente.<\/p>\n<p>Un servicio implementado por retailers en otros pa\u00edses es el click-and-collect (compra online y recoge en la tienda). En nuestro pa\u00eds empresas como Platanitos, Saga Falabella y La Curacao ya brindan la opci\u00f3n de recojo en tienda o bien en lockers. Los lockers son una opci\u00f3n conveniente para aquellos clientes de rutinas u horarios complejos a los que les resulta complicado acercarse a la tienda a comprar o recoger sus productos. De esta manera, los retailers logran captar un consumidor que de otra forma no hubiera concretado la compra.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:33px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#003591;--button_gradient_bottom_color:#003591;--button_gradient_top_color_hover:rgba(24,27,32,0.92);--button_gradient_bottom_color_hover:rgba(24,27,32,0.92);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"http:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/19.08.19-Diario-El-Peruano.png\"><span class=\"fusion-button-text\">Revisa la nota completa<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-3315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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