{"id":3057,"date":"2020-07-16T18:24:40","date_gmt":"2020-07-16T23:24:40","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3057"},"modified":"2021-03-04T17:04:08","modified_gmt":"2021-03-04T22:04:08","slug":"ventas-a-traves-del-comercio-electronico-crecieron-un-26-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2020\/07\/16\/ventas-a-traves-del-comercio-electronico-crecieron-un-26-en-latinoamerica\/","title":{"rendered":"Ventas a trav\u00e9s del comercio electr\u00f3nico crecieron un 26 % en Latinoam\u00e9rica"},"content":{"rendered":"
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La transformaci\u00f3n digital se ha incrementado a pasos agigantados durante esta cuarentena y una evidencia de ello es el crecimiento de la venta online en toda la regi\u00f3n. Tal parece que este canal tom\u00f3 mayor predominancia no solo para evitar la paralizaci\u00f3n de los comercios, sino tambi\u00e9n para lograr una experiencia de compra positiva en el consumidor.<\/p>\n

As\u00ed, las ventas por ecommerce aumentaron en promedio hasta en un 26% en Latinoam\u00e9rica, seg\u00fan el \u00faltimo informe realizado por la consultora Kantar. De acuerdo a diferentes estudios de la regi\u00f3n, en Per\u00fa, Ecuador, Colombia y Chile, incrementaron entre el 20% y el 50% de ventas online.<\/p>\n

Seg\u00fan la C\u00e1mara Colombiana de Comercio Electr\u00f3nico, el uso de esta canal creci\u00f3 entre el 50% y el 80% durante este periodo. Mientras que, para la C\u00e1mara de Comercio de Santiago, Chile report\u00f3 que sus ventas en l\u00ednea crecieron 119%. Argentina, por su parte, seg\u00fan lo reportado por la CACE, explic\u00f3 que el 90% de los nuevos compradores en l\u00ednea son adultos mayores.<\/p>\n

Si bien antes de la cuarentena una persona compraba en dos sitios web al mes en promedio, con la pandemia, esta cifra se dispar\u00f3 a seis o siete webs, llev\u00e1ndolo a realizar aproximadamente el 80% de las compras de los hogares a trav\u00e9s de estos canales, seg\u00fan VTEX, desarrolladora de negocios electr\u00f3nicos.<\/p>\n

De esta manera, este periodo de confinamiento ha permitido que los compradores y vendedores encuentren en el ecommerce un canal seguro y confiable, en el que adem\u00e1s el proceso de compra resulta f\u00e1cil y pr\u00e1ctico.<\/p>\n

Cabe destacar que para que este crecimiento sea sostenido, el ecommerce deber\u00e1 manejar una estrategia de negocio que contemple una experiencia 360\u00ba, mucho m\u00e1s integral, que permita a los clientes reconocer los valores y las caracter\u00edsticas de la marca que est\u00e1n eligiendo.<\/p>\n

Aunque esta tendencia ha evidenciado la penetraci\u00f3n que ha logrado la venta online principalmente en los niveles socio econ\u00f3micos m\u00e1s altos (A y B), el desaf\u00edo es lograr seguir desarrollando este canal para llegar a todos los segmentos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

<\/div><\/div><\/div><\/div>
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