{"id":3053,"date":"2019-09-30T18:20:21","date_gmt":"2019-09-30T23:20:21","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3053"},"modified":"2021-02-16T12:17:08","modified_gmt":"2021-02-16T17:17:08","slug":"la-transformacion-digital-y-su-aporte-en-el-sector-retail","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2019\/09\/30\/la-transformacion-digital-y-su-aporte-en-el-sector-retail\/","title":{"rendered":"La transformaci\u00f3n digital y su aporte en el sector retail"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"fusion-text fusion-text-1\">\n<div class=\"fusion-text fusion-text-1\">\n<div class=\"fusion-text fusion-text-1\">\n<div class=\"fusion-text fusion-text-1\">\n<p>Muchas empresas cuando quieren iniciar un proceso de transformaci\u00f3n digital piensan en herramientas como el cloud, big data, social media, apps m\u00f3viles o de v\u00eddeo. Sin embargo, aunque estas son de gran utilidad, solo se consideran para la automatizaci\u00f3n de procesos a nivel interno, sin evaluar la posibilidad de desarrollarlas de cara al consumidor.<\/p>\n<p>Esto representa un gran reto para el sector retail, pues, ahora se enfrentan a un consumidor omnicanal a quien deben acercarse con herramientas de automatizaci\u00f3n, anticiparse a sus necesidades y poder hacerle recomendaciones. Esto ser\u00e1 el futuro de la personalizaci\u00f3n del servicio.<\/p>\n<p>Hay diferentes formas de lograr un nivel de digitalizaci\u00f3n e interacci\u00f3n que permita un\u00a0marketing personalizado y\u00a0emocional. En pa\u00edses como Francia esta tendencia ha permitido tener un sistema de reconocimiento de clientes en la entrada de las tiendas, lo que, adem\u00e1s, ha motivado a los empleados a brindar una mejor atenci\u00f3n.<\/p>\n<p>Ahora se debe entablar un di\u00e1logo personalizado entre las marcas y sus clientes. Ya no se trata s\u00f3lo de enviar informaci\u00f3n, sino de hacerlo de manera personalizada y esto es posible gracias al big data, por ejemplo.<\/p>\n<p>Adem\u00e1s, gracias a estas herramientas de TI es posible establecer KPIs\u00a0digitales de respuesta inmediata, lo que facilita la medici\u00f3n del \u00e9xito o fracaso de una acci\u00f3n, contribuyendo as\u00ed a una mejor toma de decisiones comerciales.<\/p>\n<p>Invertir en transformaci\u00f3n digital en el sector retail permitir\u00e1 lograr un conocimiento exhaustivo del comportamiento de los clientes en una tienda, f\u00edsica o virtual, desde identificar a qu\u00e9 hora entra una persona, qu\u00e9 recorrido realiza, o cu\u00e1nto tiempo permanece en cada secci\u00f3n, s\u00f3lo as\u00ed ser\u00e1 posible mejorar tambi\u00e9n la experiencia del cliente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-canales-de-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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