{"id":3038,"date":"2019-04-15T18:04:39","date_gmt":"2019-04-15T23:04:39","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=3038"},"modified":"2021-02-16T12:18:11","modified_gmt":"2021-02-16T17:18:11","slug":"consumo-en-el-canal-moderno-crecera-mas-del-5-en-el-peru","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2019\/04\/15\/consumo-en-el-canal-moderno-crecera-mas-del-5-en-el-peru\/","title":{"rendered":"Consumo en el canal moderno crecer\u00e1 m\u00e1s del 5% en el Per\u00fa"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"fusion-text fusion-text-1\">\n<div class=\"fusion-text fusion-text-1\">\n<div class=\"fusion-text fusion-text-1\">\n<p>El consumo en los hogares a trav\u00e9s del canal moderno en el Per\u00fa ya sea por supermercados, hiperbodegas, tiendas de conveniencia y de descuentos, ser\u00eda el de mayor crecimiento durante el 2019, proyectando superar el 5% obtenido el a\u00f1o pasado, seg\u00fan Kantar Worldpanel.<\/p>\n<p>Este incremento del consumo en el canal moderno superar\u00eda la venta por cat\u00e1logo, la comercializaci\u00f3n en bodegas y la distribuci\u00f3n de los diferentes canales, pues se estima que este a\u00f1o m\u00e1s de 400,000 hogares comenzar\u00e1n a comprar en este canal, impulsados principalmente por los descuentos y la implementaci\u00f3n de nuevos formatos. As\u00ed, se espera que la penetraci\u00f3n de este canal supere el 60% a nivel nacional.<\/p>\n<p>De otro lado, el ticket promedio continuar\u00e1 siendo de S\/.42, pues seg\u00fan el estudio, los nuevos clientes realizan sus compras con montos peque\u00f1os en estos formatos, pese a que las tiendas de descuento y de conveniencia vienen ganando lealtad en el consumidor peruano gracias a su cercan\u00eda y precios competitivos.<\/p>\n<p>S\u00f3lo al cierre del a\u00f1o pasado las hiperbodegas y las tiendas de conveniencia lograron crecer en m\u00e1s del 5% y en el caso de las tiendas de descuento es el 15% de peruanos, es decir, 600,000 personas comprando en ellas.<\/p>\n<p>En ese sentido, pese a la gran competencia en este sector, el crecimiento de canal moderno seguir\u00e1 increment\u00e1ndose incluso con la llegada de Oxxo, el nuevo competidor que ingresa al pa\u00eds para dinamizar el mercado. Por ello, es importante que el canal tradicional pase por un proceso de reinvenci\u00f3n que le permita hacerle frente al creciente avance del canal moderno bajo sus diversos formatos y de esa manera mantener su posicionamiento en el sector.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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