{"id":2964,"date":"2019-11-19T19:55:18","date_gmt":"2019-11-20T00:55:18","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=2964"},"modified":"2021-02-16T12:16:46","modified_gmt":"2021-02-16T17:16:46","slug":"compras-online-3-comportamientos-de-los-peruanos","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2019\/11\/19\/compras-online-3-comportamientos-de-los-peruanos\/","title":{"rendered":"Compras online: 3 comportamientos de los peruanos"},"content":{"rendered":"
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\u00bfC\u00f3mo son los peruanos comprando en internet? Muchas cosas han cambiado. Entre 2016 y el 2018, seg\u00fan un informe de Datum Internacional, el acceso a internet a trav\u00e9s de celulares y smartphones ha crecido de 61 a 85%. El tiempo promedio de permanencia en redes sociales que registr\u00f3 el estudio era de 3,6 horas. Dichas conductas y el crecimiento de la penetraci\u00f3n de internet han impulsado tambi\u00e9n el desarrollo del comercio electr\u00f3nico. Revisando distintos estudios hay 3 comportamientos disruptivos en la forma tradicional de compra en el peruano.<\/p>\n

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  1. Crecen las compras, la prestaci\u00f3n de servicios, el desarrollo de operaciones financieras<\/strong>. El estudio de Datum indicaba que un\u00a023% de los entrevistados manifiesta haber comprado por internet en el 2018, esto es 10 puntos m\u00e1s que en el 2016.\u00a0Lo que va cambiando es la forma de adquirir servicios: un 49% se\u00f1al\u00f3 haber hecho al menos 1 de forma online. Un 17% us\u00f3 aplicativos de entidades financieras pare realizar alguna transacci\u00f3n, 9% pidi\u00f3 comida a trav\u00e9s de alg\u00fan servicio de delivery, 6% compr\u00f3 entradas al cine a trav\u00e9s de una app. Luego aparecen otros con porcentajes menores.\u00a0[1]<\/a><\/li>\n<\/ol>\n
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    1. Seguir\u00e1n comprando online y se pagar\u00e1 con tarjeta de cr\u00e9dito.<\/strong>\u00a0Un 26% de peruanos en el mismo estudio precis\u00f3 que en el siguiente a\u00f1o comprar\u00eda igual o m\u00e1s que el a\u00f1o en consulta. En enero de este a\u00f1o, un estudio de la C\u00e1mara de Comercio de Lima indicaba que el 42,7% de los investigados precisaron que la tarjeta de cr\u00e9dito era su medio preferido; seguido por la de d\u00e9bito (16,13%).\u00a0[2]<\/a>\u00a0Eso impone el reto de un mayo crecimiento de la bancarizaci\u00f3n y de mecanismos de seguridad para el desarrollo de operaciones financieras en el entorno online. La misma entidad report\u00f3 el pasado julio, en el marco de los CyberDays que el 10,3% del total de compradores de esas campa\u00f1as asigna entre 500 y 750 soles mensuales a compras online; el 7,5%, m\u00e1s de mil soles; y el 6,9%, entre 750 y mil soles.[3]<\/a><\/li>\n<\/ol>\n
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      1. El mayor volumen de compra online se centra en Lima y lo hacen los millennials.\u00a0<\/strong>Las personas entre 25 y 34 a\u00f1os abarca el 43,6% del total de estos consumidores. Las de la generaci\u00f3n Z (ente 18 y 24 a\u00f1os) secundan con un 22,8%; y los mayores 35 hasta 44 a\u00f1os\u00a0 son el 20,6%. En tanto, la capital peruana registra m\u00e1s de la mitad de las transacciones a nivel nacional. Los millennials vienen modificando la prestaci\u00f3n de servicios y modalidades de atenci\u00f3n de proceso comerciales. Por ejemplo, prefieren comer en restaurantes m\u00e1s que cualquier otra generaci\u00f3n, seg\u00fan la plataforma peruana de reservas online Mesa 24\/7 al diario El Comercio indic\u00f3 que gracias al smartphone buscan, reservan online y recomiendan locales. En el a\u00f1o, hab\u00edan enviado a m\u00e1s de 410 mil personas a sus restaurantes afiliados, a trav\u00e9s de 100 mil reservas online generadas, de las cuales el 35% corresponden a la generaci\u00f3n millennial.[4]<\/a><\/li>\n<\/ol>\n<\/div>\n
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        [1]<\/a>\u00a0Fuente:\u00a0https:\/\/www.mercadonegro.pe\/digital\/peruanos-compran-online-sin-saber-que-lo-hacen\/<\/a>
        \n        [2]<\/a>\u00a0Fuente:\u00a0https:\/\/www.expreso.com.pe\/actualidad\/millennials-ocupan-el-47-33-del-mercado-online-en-el-peru\/<\/a>
        \n        [3]<\/a>\u00a0Fuente:\u00a0https:\/\/elcomercio.pe\/economia\/negocios\/gratificacion-39-consumidores-online-gastan-s-250-s-500-mes-compras-noticia-654296-noticia\/<\/a>
        \n        [4]<\/a>\u00a0Fuente:\u00a0https:\/\/elcomercio.pe\/economia\/negocios\/millennials-peruanos-hacen-reservas-online-en-restaurantes-hasta-20-veces-al-ano-noticia\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>

        <\/div><\/div><\/div><\/div>
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