{"id":2955,"date":"2020-03-30T12:19:48","date_gmt":"2020-03-30T17:19:48","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=2955"},"modified":"2021-02-16T12:26:24","modified_gmt":"2021-02-16T17:26:24","slug":"el-40-de-peruanos-cambio-de-marca-por-estado-de-emergencia","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2020\/03\/30\/el-40-de-peruanos-cambio-de-marca-por-estado-de-emergencia\/","title":{"rendered":"El 40% de peruanos cambi\u00f3 de marca por estado de emergencia"},"content":{"rendered":"
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Encuesta de Mindshare da a conocer lo que opinan los lime\u00f1os respecto al cambio en sus h\u00e1bitos de compra.<\/em><\/p>\n

Los h\u00e1bitos de compra de los lime\u00f1os han comenzado a cambiar en la \u00faltima semana, en la que el Gobierno declar\u00f3 el Estado de Emergencia, e inmovilizaci\u00f3n social para evitar la propagaci\u00f3n del Coronavirus.<\/p>\n

Seg\u00fan la \u00faltima encuesta de Mindshare Per\u00fa, el 40% de los lime\u00f1os opt\u00f3 por cambiar sus marcas habituales de alimentos, productos de cuidado personal y de cuidado del hogar. De ellos, el 70% afirma que lo hizo porque no encontr\u00f3 su marca habitual en el punto de venta, bien porque no hab\u00eda, o estaba agotada. Por su parte, un 17% de lime\u00f1os cambi\u00f3 su marca habitual por un tema de ahorro, ya que encontr\u00f3 otra m\u00e1s barata.<\/p>\n

Si bien resulta importante que las marcas trabajen en el abastecimiento y en la reposici\u00f3n de los productos, sobre todo en este escenario y en el canal supermercados, deben tener en cuenta que, debido a la coyuntura actual, para evitar un decrecimiento inevitable por el golpe de la econom\u00eda, una alternativa ser\u00eda apostar por promociones, ofrecer productos m\u00e1s baratos, y mantener una comunicaci\u00f3n constante sobre sus marcas.<\/p>\n

Cabe destacar que este comportamiento de compra no solo se evidencia en el canal f\u00edsico, sino tambi\u00e9n a trav\u00e9s del e-commerce. Y es que, seg\u00fan la encuesta, durante el aislamiento social obligatorio, el 21% de los lime\u00f1os realiz\u00f3 una compra online y el 80% de estas compras fueron de alimentos; y de todas estas compras online de alimentos, el 45% compraron otra marca diferente a la habitualmente sol\u00eda adquirir porque no la encontraron en este canal.<\/p>\n

Fuente:
\nhttps:\/\/gestion.pe\/economia\/empresas\/marcas-deben-seguir-haciendo-publicidad-en-estado-de-emergencia-ante-coronavirus-covid-19-noticia<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

<\/div><\/div><\/div><\/div>
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