{"id":2953,"date":"2020-04-28T11:17:40","date_gmt":"2020-04-28T16:17:40","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=2953"},"modified":"2021-02-16T12:26:15","modified_gmt":"2021-02-16T17:26:15","slug":"los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/","title":{"rendered":"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas"},"content":{"rendered":"
<\/div><\/div>
\n
\n
\n

Se prioriza comprar en tiendas m\u00e1s cercanas.<\/em><\/p>\n

Seg\u00fan Nielsen Per\u00fa, en la fase actual que atravesamos con la cuarentena, el abastecimiento de productos b\u00e1sicos comienza a migrar hacia compras m\u00e1s planificadas, enfocadas en reponer alimentos. En estos momentos lo que busca el consumidor es \u201cconveniencia\u201d, con la finalidad de abastecer a los hogares de la forma m\u00e1s pr\u00e1ctica y r\u00e1pida. Una evidencia de esto ser\u00eda el crecimiento de compra de comidas congeladas o pre-preparadas, junto al aumento de la demanda de productos frescos (frutas, verduras y carnes), en el canal moderno.<\/p>\n

Bajo una misma perspectiva, Kantar refiere que tanto la semana que pas\u00f3 como en esta se observar\u00e1 un mayor n\u00famero de compradores acudiendo a tiendas de cercan\u00eda (bodegas, tiendas de conveniencia y\/o descuento) en vez de locales de grandes superficies, buscando hacer compras que les duren para m\u00e1s de un d\u00eda y as\u00ed evitar salir de casa.<\/p>\n

Actualmente se reporta una sobredemanda de los productos pre-preparados y congelados; sin embargo, para Nielsen Per\u00fa, ni las empresas que los producen, como los establecimientos que los venden est\u00e1n preparados para atenderla. Aqu\u00ed las restricciones de movilizaci\u00f3n para los fabricantes es una de las causas principales del desabastecimiento \u00f3ptimo de este tipo de productos.<\/p>\n

Esta situaci\u00f3n tambi\u00e9n se convierte en una limitante para el consumidor, ya que \u00e9l observa que las cadenas de supermercados dan prioridad al abastecimiento de sus categor\u00edas de productos, marginando el surtido de marcas; es decir, hay una menor oferta de marcas o formatos.<\/p>\n

Otro aporte del estudio de Nielsen asegura que en los pr\u00f3ximos d\u00edas de pasada la cuarentena se\u00a0\u201credefinir\u00e1 la normalidad\u201d<\/em>, que viene atada a cambios en los h\u00e1bitos de consumo. El consumidor har\u00e1 una redistribuci\u00f3n del gasto porque se ver\u00e1 afectado por el contexto del Covid19 y buscar\u00e1 recortar gastos de productos de lujo o no esenciales.<\/p>\n

Fuente:\u00a0https:\/\/gestion.pe\/tendencias\/consumidor-empieza-a-migrar-de-compras-basicas-a-mas-planificadas-noticia\/?ref=gesr<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor"],"yoast_head":"\nLos consumidores peruanos ahora realizan compras m\u00e1s planificadas - Willard Manrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willardmanrique.pe\/en\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas - Willard Manrique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/willardmanrique.pe\/en\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/\" \/>\n<meta property=\"og:site_name\" content=\"Willard Manrique\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T16:17:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-16T17:26:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willard Manrique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willard Manrique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/\"},\"author\":{\"name\":\"Willard Manrique\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"headline\":\"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas\",\"datePublished\":\"2020-04-28T16:17:40+00:00\",\"dateModified\":\"2021-02-16T17:26:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/\"},\"wordCount\":1254,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg\",\"articleSection\":[\"Comportamiento y tendencias del consumidor\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/\",\"url\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/\",\"name\":\"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas - Willard Manrique\",\"isPartOf\":{\"@id\":\"https:\/\/willardmanrique.pe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg\",\"datePublished\":\"2020-04-28T16:17:40+00:00\",\"dateModified\":\"2021-02-16T17:26:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#primaryimage\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/willardmanrique.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/willardmanrique.pe\/#website\",\"url\":\"https:\/\/willardmanrique.pe\/\",\"name\":\"Willard Manrique\",\"description\":\"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland\",\"publisher\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/willardmanrique.pe\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696\",\"name\":\"Willard Manrique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"contentUrl\":\"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg\",\"width\":831,\"height\":701,\"caption\":\"Willard Manrique\"},\"logo\":{\"@id\":\"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/\"},\"description\":\"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.\",\"sameAs\":[\"http:\/\/willardmanrique.pe\"],\"url\":\"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas - Willard Manrique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/willardmanrique.pe\/en\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/","og_locale":"en_US","og_type":"article","og_title":"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas - Willard Manrique","og_url":"https:\/\/willardmanrique.pe\/en\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/","og_site_name":"Willard Manrique","article_published_time":"2020-04-28T16:17:40+00:00","article_modified_time":"2021-02-16T17:26:15+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg","type":"image\/jpeg"}],"author":"Willard Manrique","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willard Manrique","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#article","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/"},"author":{"name":"Willard Manrique","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"headline":"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas","datePublished":"2020-04-28T16:17:40+00:00","dateModified":"2021-02-16T17:26:15+00:00","mainEntityOfPage":{"@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/"},"wordCount":1254,"commentCount":0,"publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"image":{"@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg","articleSection":["Comportamiento y tendencias del consumidor"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/","url":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/","name":"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas - Willard Manrique","isPartOf":{"@id":"https:\/\/willardmanrique.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#primaryimage"},"image":{"@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#primaryimage"},"thumbnailUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg","datePublished":"2020-04-28T16:17:40+00:00","dateModified":"2021-02-16T17:26:15+00:00","breadcrumb":{"@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#primaryimage","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2021\/02\/compras-planificadas_int.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/willardmanrique.pe\/2020\/04\/28\/los-consumidores-peruanos-ahora-realizan-compras-mas-planificadas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/willardmanrique.pe\/"},{"@type":"ListItem","position":2,"name":"Los consumidores peruanos ahora realizan compras m\u00e1s planificadas"}]},{"@type":"WebSite","@id":"https:\/\/willardmanrique.pe\/#website","url":"https:\/\/willardmanrique.pe\/","name":"Willard Manrique","description":"Especialista en direcci\u00f3n comercial y CEO del Grupo Crosland","publisher":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/willardmanrique.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/5341186d124454865261f1dc3f296696","name":"Willard Manrique","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/","url":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","contentUrl":"https:\/\/willardmanrique.pe\/wp-content\/uploads\/2025\/03\/willard.jpg","width":831,"height":701,"caption":"Willard Manrique"},"logo":{"@id":"https:\/\/willardmanrique.pe\/#\/schema\/person\/image\/"},"description":"Especialista en estrategia y direcci\u00f3n comercial, gesti\u00f3n de canales de distribuci\u00f3n y en ventas. Investigador y experto en movilidad urbana, comportamiento y tendencias de desplazamientos de las personas.","sameAs":["http:\/\/willardmanrique.pe"],"url":"https:\/\/willardmanrique.pe\/en\/author\/willard-21\/"}]}},"_links":{"self":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/2953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/comments?post=2953"}],"version-history":[{"count":2,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/2953\/revisions"}],"predecessor-version":[{"id":3305,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/posts\/2953\/revisions\/3305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media\/3068"}],"wp:attachment":[{"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/media?parent=2953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/categories?post=2953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willardmanrique.pe\/en\/wp-json\/wp\/v2\/tags?post=2953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}