{"id":2945,"date":"2020-04-28T11:26:38","date_gmt":"2020-04-28T16:26:38","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=2945"},"modified":"2021-02-16T12:25:35","modified_gmt":"2021-02-16T17:25:35","slug":"compras-por-volumen-seguiran-imperando-tras-la-cuarentena","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2020\/04\/28\/compras-por-volumen-seguiran-imperando-tras-la-cuarentena\/","title":{"rendered":"Compras por volumen seguir\u00e1n imperando tras la cuarentena"},"content":{"rendered":"
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Familias seguir\u00edan \u2018stocke\u00e1ndose\u2019 para evitar acudir frecuentemente a las tiendas.<\/em><\/p>\n

La pandemia del Covid-19 est\u00e1 cambiando los h\u00e1bitos de las personas y su consumo, impulsando as\u00ed ciertos comportamientos, algunos de los cuales se mantendr\u00edan pasada la cuarentena. Seg\u00fan Ipsos Per\u00fa, la compra por volumen ser\u00e1 un comportamiento que continuar\u00eda en las semanas posteriores al aislamiento social. Sin embargo, no todos los peruanos cuentan con la liquidez para \u2018stockearse\u2019. La mitad de la poblaci\u00f3n peruana vive del dinero que genera diariamente, por lo que esta conducta es un reflejo de la riqueza econ\u00f3mica de las familias.<\/p>\n

La limpieza del hogar es otro tema por el que muchas familias peruanas est\u00e1n tomando conciencia y ello se traducir\u00e1 en un mayor gasto en esta categor\u00eda, pues, se espera que post cuarentena la gente destine m\u00e1s dinero a productos de limpieza o aseo personal.<\/p>\n

\u00bfCu\u00e1nto tiempo permanecer\u00edan estos h\u00e1bitos? Para Ipsos Per\u00fa, mientras m\u00e1s dure la cuarentena, m\u00e1s se afianzar\u00e1n estos cambios. En ese sentido, se estim\u00f3 que al menos todo el segundo trimestre ser\u00e1 marcado por estas tendencias.<\/p>\n

Cabe destacar que, desde el inicio de la cuarentena, las ofertas cada vez son m\u00e1s escasas y es que ante la alta demanda de ciertos productos las tiendas habr\u00edan cambiado su estrategia. Pese a ello, esta situaci\u00f3n cambiar\u00eda r\u00e1pidamente tras la cuarentena, pues, muchos comercios que no han podido operar a plena capacidad saldr\u00edan a incentivar la demanda y recuperar ventas.<\/p>\n

Si bien muchas empresas grandes, medianas y peque\u00f1as han paralizado sus actividades por la cuarentena, tambi\u00e9n vienen acumulando una demanda que se atender\u00eda tras el levantamiento del aislamiento social, sobre todo en el sector de servicios y atenci\u00f3n al p\u00fablico. Y aunque ello podr\u00eda compensar a estas empresas, no solo deben prepararse para una demanda que podr\u00eda superar su capacidad, sino tambi\u00e9n para brindar una atenci\u00f3n con todas las medidas de prevenci\u00f3n para mitigar posibles contagios del coronavirus.<\/p>\n

Fuente:\u00a0https:\/\/gestion.pe\/economia\/empresas\/apoyo-compras-por-volumen-seguiran-imperando-tras-la-cuarentena-noticia\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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