{"id":2915,"date":"2020-12-29T10:15:38","date_gmt":"2020-12-29T15:15:38","guid":{"rendered":"http:\/\/willardmanrique.pe\/?p=2915"},"modified":"2021-02-16T12:21:47","modified_gmt":"2021-02-16T17:21:47","slug":"cuatro-cambios-en-los-consumidores-peruanos-durante-el-2020","status":"publish","type":"post","link":"https:\/\/willardmanrique.pe\/en\/2020\/12\/29\/cuatro-cambios-en-los-consumidores-peruanos-durante-el-2020\/","title":{"rendered":"Cuatro cambios en los consumidores peruanos durante el 2020"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La crisis del coronavirus ha modificado las conductas de los consumidores originando una nueva normalidad. Es por ello que durante el \u00faltimo webinar organizado por el Interactive Advertising Bureau (IAB Per\u00fa) y Omnicom Media Group Per\u00fa, destac\u00f3 cuatro cambios claves en el consumo del\u00a0canal online:<\/p>\n<ol>\n<li><strong>Lo que m\u00e1s se compra y consume:<\/strong>En el\u00a0sector online, las compras se concentran en dos principales categor\u00edas:\u00a0entretenimiento y aprendizaje.\u00a0Los peruanos aseguran que los principales productos o servicios que han usado o comprado en las \u00faltimas semanas han sido clases y cursos (55%), servicios de streaming (49%), cuentas bancarias (46%), aparatos tecnol\u00f3gicos (44%) y ropa (42%).<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Coordinaci\u00f3n por mensajer\u00eda instant\u00e1nea:<\/strong>Las plataformas de mensajer\u00eda se han convertido en una de las principales herramientas de venta. Seg\u00fan el estudio regional de OMG, el 63% de encuestados compr\u00f3 por medio de plataforma de comunicaci\u00f3n (Whatsapp y Messenger), 60% lo hizo por redes sociales (Facebook e Instagram), 46% compr\u00f3 a trav\u00e9s de sitios web de marcas y 43% a trav\u00e9s de apps de delivery.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Mix de pagos:<\/strong>En el \u00faltimo mes, se observ\u00f3 que las compras en el canal online son lideradas por el uso de tarjetas de cr\u00e9dito y d\u00e9bito cuando se compra desde sites de marcas, apps de delivery y sitios online multimarca. Sin embargo, cuando se compra desde redes sociales como Facebook o Instagram la mayor\u00eda de consumidores paga en efectivo (33%).<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Directo a casa:<\/strong>El 74% de encuestados se\u00f1al\u00f3 que la entrega a casa del producto es su opci\u00f3n favorita de entrega y solo un 17% indic\u00f3 que prefiere recoger el producto en tienda. Pese a ser el delivery un atractivo b\u00e1sico del sector online, 36% de los encuestados se\u00f1ala que encuentran dificultades en sus compras siendo la m\u00e1s frecuente el incumplimiento en los tiempos de entrega.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:rgba(40,45,51,0.1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-y-tendencias-del-consumidor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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